What you need to know
- Amazon has acquired podcast network Wondery.
- The podcasts produced by the studio will now be featured in Amazon Music.
In a press release, Amazon has announced that it is acquiring Wondery, a podcast publisher who was recently in talks with multiple companies about a potential acquisition.
Surprisingly, it appears that Wondery's podcasts will still be available on multiple platforms. Many recent podcast or podcasting network acquisitions reached a sale due to making the content exclusive to a specific platform, like the Joe Rogan Experience becoming a Spotify exclusive podcast.
Amazon is new to the podcast space, launching the content as part of Amazon Music in September of 2020. Back in November, it was reported that Apple was also one of the companies potentially interested in acquiring the podcasting network, which was apparently seeking between $300 to $400 million for a sale.
The move by Amazon is an obvious investment to kickstart its presence as a player in the industry as the podcast wars heat up between other companies like Apple and Spotify.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.