Apple promotes HomePod mini via new Avenues in Apple Stores

Siri on HomePod mini
Siri on HomePod mini (Image credit: Luke Filipowicz / iMore)

What you need to know

  • HomePod mini has a new dedicated Avenue in select Apple Stores.

Apple Stores have a new Avenue designed to promote HomePod mini, with seventeen of the diminutive speakers mounted to a wall to create a pattern.

While tons of Apple Stores are closed or operating under restrictions, some stores in China have started to receive a new Avenue. And it's all about HomePod mini.

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That tweet was first spotted by 9to5Mac and you can find a pan and zoomable version of the Avenue over there, too.

Apple isn't only promoting its speaker, however. A number of third-party accessories are also getting attention via the new display, including HomeKit-compatible cameras and lighting.

Apple's HomePod mini seems to have been a success since its launch late last year, especially if you go by the lack of stocks available. The $99 speaker offers sound quality that's streets ahead of the competition, although you do still have to contend with Siri.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.