What you need to know
- Apple is reportedly talking to partners about creating a subscription service around podcasts.
Apple is working with its partners to bring a subscription service to podcasts, according to a new report.
Citing unnamed sources, Bloomberg reports that Apple is adding a subscription service to its podcasting business at some point this year as it considers funding new original programming.
While it isn't known what the service would be named, the obvious option would be Podcasts+, following Apple's existing naming convention for other services like Apple TV+, News+, and Fitness+.
While Apple reportedly declined to comment when asked about the plans, Podcasts+ wouldn't be the first premium podcast experience on the market. Competitor Spotify already offers something similar. However, a similar report comes courtesy of The Information, with that one suggesting Apple could charge for podcasts on a case-by-case basis rather than an all-you-can-eat subscription.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.