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Apple says the MacBook Pro drove its record Mac sales in 2020

16-inch MacBook Pro
16-inch MacBook Pro (Image credit: Rene Ritchie / iMore)

What you need to know

  • Apple has set a new record in Mac sales in 2020.
  • According to an SEC filing, the MacBook Pro led the charge in that performance.
  • Apple is planning to launch its first Apple Silicon Mac by the end of 2020.

Reported by MacRumors, the MacBook Pro drove Apple's record-breaking year of Mac sales, according to its filing with the U.S. Securities and Exchange Commission. The company had reported its earnings for its fourth quarter of 2020, with Mac revenue reaching a new record of $28.6 billion.

According to the report, the introduction of the new 16-inch MacBook Pro and refreshed 13-inch MacBook Pro, in addition to an increase in portable computer purchases in order to support work and learn-from-home efforts, led Mac sales to a new record.

In its annual Form 10-K report, filed with the U.S. Securities and Exchange Commission today, Apple said increased Mac sales in fiscal 2020 compared to fiscal 2019 were primarily due to higher sales of the MacBook Pro. Apple introduced a new 16-inch MacBook Pro in the first quarter of the fiscal year, followed by a refreshed 13-inch MacBook Pro in the third quarter, both with faster Intel processors and a more reliable Magic Keyboard.

As noted in the report, Luca Maestri (opens in new tab), Apple's Chief Financial Officer, also said that the company has seen an "amazing customer response" to the new MacBook Air as well. The new MacBook Air brought an enormous display upgrade and was the first Mac to be completely built with recycled aluminum.

Apple's financial chief Luca Maestri said the company also saw "amazing customer response" to the new MacBook Air during the back to school season.

Apple is also expected to launch its first Mac powered by its own Apple Silicon processor by the end of the year. The first Apple Silicon Mac may be announced at a rumored event on November 17.

Joe Wituschek
Contributor

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.