Facebook abandons plan to sell ads in WhatsApp

WhatsApp (Image credit: Android Central)

What you need to know

  • Facebook is "backing away" from plans to sell ads inside of WhatsApp.
  • The Wall Street Journal reports that the team working on the feature has been disbanded in recent months.
  • The code they'd written into to WhatsApp has also been deleted.

Facebook has reportedly abandoned efforts to sell ads inside WhatsApp, plans that resulted in co-founder Jan Koum leaving the group in 2018.

According to the report:

Facebook Inc. is backing away from efforts to sell ads in WhatsApp, in a retreat from a controversial plan that drove the creators of the popular messaging service to resign more than 18 months ago, according to people familiar with the matter. WhatsApp in recent months disbanded a team that had been established to find the best ways to integrate ads into the service, according to people familiar with the matter. The team's work was then deleted from WhatsApp's code, the people said.

The report states Facebook is still planning to integrate apps into WhatsApp using the Status feature, however, for the time being, it will remain ad-free. Following Facebook's acquisition of WhatsApp in 2014 (at a cost of some $22 billion), both Jan Koum and Brian Acton, the app's co-founders, have left the group over clashes of vision relating to advertising and privacy.

The report notes that Facebook is now planning to focus on features to "allow businesses to communicate with customers and organize those contacts," a direction both Koum and Acton said could weaken WhatsApp's end-to-end encryption.

With the team disbanded and their code written out of WhatsApp, efforts to integrate advertising into WhatsApp are "on ice", but "the company plans at some point to introduce ads to Status."

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9