Facebook to host entire articles from major publications directly on its platform
The move is targeted to decrease load times for articles hosted externally, with The Wall Street Journal report stating that links shared on Facebook take around eight seconds to load on mobile devices:
The social networking giant is also going to make changes to its revenue-sharing model to incentivize publishers to host their content on Facebook:
By hosting content directly on its website, Facebook stands to boost its user engagement numbers as readers that would normally head to an external link will now spend more time on the social network. According to The Wall Street Journal, the list of launch partners is yet to be finalized, and should deals not materialize shortly, the launch of Instant Articles will be pushed back to a later date. The website also noted that publishers were wary of handing over their content to the social network:
Source: The Wall Street Journal (paywall)
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