What you need to know
- Pinterest has hit a new daily download record after the release of iOS 14.
- The data shows daily downloads crossed the 800,000 mark on September 20.
- Custom icon sets and home screen widget/wallpaper design are driving downloads.
According to data from Apptopia, Pinterest hit a new record of over 800,000 daily downloads worldwide after iOS 14 released to the public last week.
The wave of new downloads has caused Pinterest to jump from number 47 on the top free iPhone charts to number 7 within two days.
The combination of home screen widgets and using the Shortcuts app to create custom icons is driving everyone to flood Pinterest with design ideas.
A spokesperson for TechCrunch says that Gen Z has been a huge reason for the spike, as their group grew 50% year over year in June 2020 and they tend to use Pinterest to find design inspiration.
The new design capabilities in iOS 14 have caused more than just everyone flooding Pinterest for inspiration. People are making real money by selling icon sets for iOS 14 Home screens.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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