iPhones and iPads led the way in mobile shopping on Thanksgiving

Online sales during Thanksgiving were up this year, with iPhones and iPads grabbing a large percentage of online shopping on mobile devices. Overall online sales were up 14 percent over 2013, with iOS devices alone counting for a quarter of all sales. iOS devices also had a substantial lead in mobile site traffic.

From TechCrunch:

Yesterday, the average order value on iOS devices was $118.57, only $23 more than on Android devices. But iOS led the way in bringing more site traffic at 36% versus 16%, and in what may be the real killer stat, iOS devices alone accounted for over one-quarter of all sales, with Android at 7%.

Mobile devices accounted for one-third of all online sales this year, up a little less than 10 percent over 2013.

Source: TechCrunch

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.