Sprint announces new $65 wireless plan offered exclusively through Best Buy

The Best Buy One Plan allows customers to lease a 16GB iPhone 6 starting for $65 per month with unlimited talk, text and data. While Sprint specifically names the 16GB flavor of the iPhone 6 in the press release, it notes that other devices are available for lease at different price points. The cost is for a two-year contract, but customers also have the option to choose a 12-month lease option for an extra $10 per month. Additionally, anyone who starts a new line of service before March 28 will snag a $200 Best Buy gift card to sweeten the deal. Finally, Sprint says that certain, well-qualified customers will be able to take advantage of the deal with no money down and no sales tax at the time of purchase.

This Best Buy exclusive plan follows up on recent offers by Sprint to cut AT&T and Verizon customers' bills in half, as well as a $200 guarantee on smartphone trade-ins for customers switch from T-Mobile.

Update: Corrected pricing information

Source: Sprint

Press Release:

Sprint Launches "Best Buy One Plan" – Unlimited Talk, Text and Data, Plus Your Phone – for One Low Price; Available Only at Best Buy

Best Buy (NYSE: BBY) and Sprint (NYSE:S) today introduced a simple way to get a wireless phone, simplifying the wireless selection process for customers. The Best Buy One Plan (SM), an industry-first, all inclusive plan, gives customers unlimited talk, text and data, plus the hottest Sprint smartphones, for one low monthly price (excluding taxes and fees )1. This plan is available exclusively at Best Buy locations nationwide beginning March 1.

"Customers told us they wanted an easier, more simplified way to get a phone. With the Best Buy One Plan, that's exactly what we're offering," said Jaime Jones, president, Postpaid Consumer and General Business Sales, Sprint. "Best Buy One is the industry's first all-inclusive plan, offering one price for unlimited talk, text and data and the phone. It's that easy."

Details of the Offer

Well-qualified customers can walk out of a Best Buy store with no money down and no sales tax at the time of purchase, and the option to:

  • Lease an iPhone 6 16GB including unlimited talk, text and data while on the Sprint network, at $65 per month (excluding taxes and fees) for two years
  • Lease Android devices, such as the Samsung Galaxy S®5 or LG G3 including unlimited talk, text and data while on the Sprint network, starting at $75 per month (excluding taxes and fees) for two years
  • Additional devices are also available for lease and pricing may vary
  • For an additional $10 per month, customers can choose the 12 month lease option and have the ability to upgrade every year
  • Customers activating a new line of service before March 28 will also receive a $200 Best Buy gift card The Best Buy One Plan saves customers up to $1,300 over two years versus other national carriers.2

"This is the least expensive option for consumers to get the latest smartphone and an all-inclusive plan to go with it," said Scott Anderson, vice president of mobile phones at Best Buy.

New customers and existing customers upgrading into a lease at Best Buy can take advantage of the Best Buy One Plan at all Best Buy and Best Buy Mobile specialty stores.


Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served nearly 56 million connections as of Dec. 31, 2014, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past four years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

Dan Thorp-Lancaster