Target starts piloting beacon-powered recommendation program in select stores
Target is rolling out a new in-store program that utilizes Bluetooth beacons in order to offer deals and recommendations based on your location in a store. Initially, the program will be trialed in a group of 50 stores in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle. The trial will also require the use of the latest version of the Target app for iPhone.
Target plans to introduce more beacon-enabled features to its app in the future. For instance, a future app release will re-order your shopping list depending on your location in the store and request help from store staff from your phone.
The program is expected to rollout to more stores later this year.
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Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.
By Kevin Lynch