Following the recent announcement of changes coming to the App Store, Apple has offered details on one of those new aspects: Search Ads. Search Ads are a way for developers to promote their apps in App Store searches in a manner that is distinguishable from standard search results.
The company has published a new section on its App Store developer page detailing how Search Ads will work.
Search Ads is an efficient and easy way for you to promote your app within the U.S. App Store search results, helping people discover or reengage with your app at the very moment they are searching for apps like yours. Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy.
The beta for Search Ads will begin on Monday, June 13. Search Ads will launch fully this fall, alongside other changes to the App Store. You can get the complete lowdown on how these ads will work on Apple's developer page.