Apple has released a new iPhone 5s ad called "Powerful". It's set to the song Gigantic by the Pixies, the ad highlights the iPhone 5s' utility with several kinds of musical instruments and vocals, as a connected controller for lighting, gaming, and rocket launching, for slow motion video, videography, live translation, blood pressure measurement, and finishes with the line — "You're more powerful than you think".

It's a good ad, not as intense as Verse and a lot more fun. It's the kind of ad that once again shows people what's possible with the iPhone and with App Store apps. It's the kind of ad that sells.

How do you like it?