The 'iPhone 5S' problem

Apple may or may not release a product called the "iPhone 5s" this year. The presumption, however, fueled by Apple having previously released the 2009 iPhone 3GS-as-in-speed, and the 2011 iPhone 4S-as-in-Siri, is that 2013 will see an iPhone 5s-as-in-something update. Whether it ultimately proves real or not, the perception of a yearly update cycle and its tick-tock nature, is becoming problematic.

Between 2007 and 2010, Apple released new iPhones in late June or early July, one after the other, like clockwork. In 2011 and 2012, Apple released new iPhones in October and September respectively. While that pushed the date from summer to fall, it still kept the iPhone release window within a roughly a 3 month period. It made it predictable.

Some people like predictability, they like McDonald's, they like to read the spoilers. However, even consumers that don't read sites like iMore every day, and don't track every rumor on the web, began to realize when new iPhones would be released. That led to a slowdown in sales for existing iPhone models just prior to the presumed next release. Apple taught people when to buy, and by extension, when not to buy.

Apple also taught competitors how to counter-program the iPhone. It's probably not a coincidence that HTC announced their next-generation Android phone, the HTC one, back in February, or that Samsung is holding their Galaxy S4 event this March. While I assume BlackBerry might have preferred their relaunch to have been sooner rather than later, they're also introducing the BlackBerry Z10 in the U.S. this spring, far from the long, fall shadow of the iPhone.

Rather than competing for attention with Apple, who continues to dominate the media cycles and best-seller lists during their launch quarter, competitors are waiting until halfway in, when the iPhone is no longer fresh, and yet still not due for a refresh.

Thanks to Apple's tick-tock product cycle, where a new design is introduced one year, and that design is iteratively updated with new internals the next year, both of those problems -- consumer presumption and competitive counter-programming -- become amplified.

When the impression is that Apple will "only" release an S-class phone in any given year, consumers might be more interested in seeing what else is out there. They might be interested in seeing something different.

While the iPhone 5 was almost entirely new from a manufacturing standpoint, because it had the same general, flat, rounded rectangle design as its predecessor, it was criticized by some consumers, and more than its fair share of tech pundits, for being boring. New unibody construction, a camera that was a feat of optical engineering, a taller, 4-inch display, and LTE -- boring. If marketing the iPhone 5 as re-revolutionary was tough, marketing an almost identical-looking iPhone 5s to the same crowd would inevitably be tougher.

Keeping the same design for two years allows Apple tremendous economies of scale, and instead of funding an entirely new phone every year, they can spend their resources on making the same phone better for the same price. That's theoretically good for everyone.

However, holding to the same design also limits what Apple can do to make the iterative iPhone "better". Making the screen bigger again would require a new casing. Adding extra radios like NFC or wireless charging could require changes to the entire package. Fingerprint scanners could complicate the current mechanisms or require other changes. Anything more aggressive than a better camera, more advanced processor, and more encompassing LTE chipset could simply be beyond the constraints of an S-style update.

In the past, to mitigate against hardware similarity, Apple has turned to software differentiation. Even if it felt arbitrary, the iPhone 3GS had video recording and the iPhone 4S had Siri. An iPhone 5s could also have some other, exclusive flagship software feature.

Competitors, however, are free to take their biggest shots at Apple during the S-years, throwing even more against the wall in an effort to see what sticks and what clicks. Whether it's digitizer-based styluses and incredibly large, ridiculously dense displays, and software that listens for you and watches your every move, anything perceived and sold as different has a better chance of standing out against anything perceived as the same, no matter how it's sold.

2013 could be especially brutal in that regard. In previous years Apple enjoyed tremendous market and media support. Even in the face of major PR stumbles like the iPhone 4 antenna, overall Apple received incredibly positive coverage. iOS 6 maps wasn't recovered from as easily or fully, and now Apple is doomed rhetoric fills Wall Street and its journals of record. In this current climate whatever iPhone is fielded this year, no matter how good it might be, Apple may have to work harder than ever before to get even a percentage of the positive coverage they enjoyed in the past.

That shift in reality distortion is benefiting competitors. Google is getting a lot of buzz for Project Glass and the Pixel, and Samsung is enjoying unprecedented mindshare for a mobile company without a fruit in its logo. They're also far, far, exceeding Apple and everyone else in the market when it comes to ad-spend. And that's working for them. They're shaping perception.

A few years ago Apple convinced the world that technology alone wasn't enough. That it was experience, not specs, that mattered. Now specs and feature lists are being hurled at Apple, and they're being accused of losing their sense of innovation, and failing to push the envelop.

The original iPhone didn't have 3G or GPS. The iPhone 3GS didn't have the larger, higher resolution screens of then cutting-edge Android phones. The iPhone 4S lacked LTE. The iPhone 5 skipped NFC. That used to cause some complaints among power users. Now even the idea that an un-announced iPhone 5s might not have a 1080p, 400+ ppi display and biometrics is pointed at by an increasingly mainstream audience as proof positive Apple has lost their way, and that other manufacturers are now leading that way.

In tick years Apple has leapt ahead with technology like Retina display. But in tock years like this one? Markets are fickle and sentiment can gain momentum. And the fear facing some iPhone users is that, in the face of all this, an "iPhone 5s" simply won't be enough.

Apple's a smart company, though. They understand the problems that come from predictability and the reality-distorting power of perception. Last year, when explaining why the iPad 3 was called the new iPad, Apple's senior vice-president of global marketing, Phil Schiller, said it was because Apple "didn't want to be predictable". Only 7 months later Apple CEO Tim Cook said they were putting the "pedal to the metal" and announced the iPad 4. They said it, and then they did it. If Apple can release two iPads (three if you count the iPad mini) in one year, what else could they do?

Rumors abound of less expensive iPhones, and of large screen iPhones. Apple has already bifurcated their tablet lineup into the 9.7-inch iPad and the 7.9-inch iPad mini. We've heard rumors that the next full-size iPad could arrive as early as this spring. If Apple chooses to, they could conceivably release one iPad now and one in fall, to better spread out the schedule. We've also heard the iPhone 5s could arrive as soon as August. Apple could also do the same thing with the iPhone, have two sizes, 4-inch and 5-inch, and eventually have spring/summer and fall releases for those as well.

And then there's that watch thing, which could directly or indirectly increase the perception of overall platform value.

Some of these rumors, like all rumors, are no doubt misinterpretations or completely baseless, and believing all of them, especially for this year, would be a mistake. But to dismiss all of them all, for all time, just because they don't fit a previous pattern, or because they sound like something Apple would never do, could be just as big a mistake.

The "iPhone 5s" problem is the idea that Apple has become predictable coupled with the perception that the next big thing might just come from somewhere else. There are signs Apple is already moving to break those patterns and challenge those expectations. That's just one way to solve that problem.

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.

  • Instead of writing a comment longer than your article, I'll try something novel. I'll condense a concept that you spoke of: One man's "evolution" is another's "convolution". That was actually pretty clever. I'd jot that down. I come up with this stuff out of the blue. The self-adoration comes from my uncontrolled narcissism, haha...
  • "The iPhone 4S lacked Retina." wait, what? Typo?
  • I saw that too, I think he meant LTE
  • Oh that's probably it!
  • Yeah I was wondering about that too. Typo. We all know better. :)
  • Yup, LTE. Copy/Paste/Brain error. Fixed. Thanks!
  • Apple keeps its customers due to app investment.
  • That is probably not going to keep me with Android. I have invested a lot of money into my Google ecosystem, but I'll jump to either BlackBerry or Apple this year
  • What has prompted you to leave the Android platform? For myself, I've been heavily debating switching from my iPhone 4S to Android, most likely the Galaxy S4 or Galaxy Note 2 or 3.
  • 2yr android user here and then 1yr iphone user. Recently, this February, went back to Android. What drove me to switch... If you're big on productivity, then Android may be for you. Apple is no longer the clear king for apps. Sure, overall they're better and they do look better, but with android sometimes you find better. For me, actually often. Example... Can't send emoticons via WhatsApp. BlackBerry and Android can send it... The web's better on android, the larger screen really helps. Biggest one... iOS is just so restricting... You can only send 1 picture per email. Wow... really? There's a long list... The notification bar on the iOS is pretty bad...
    FYI - I switched to the Nexus 4. My girlfriend has had Apple since the iPhone 3G (currently owns the iPhone 4 and will probably switch to android. There have been situations where what she wants we can't do on the iPhone, but we can on mine....
  • Apple is absolutely the king of apps, especially productivity apps, video apps, music and audio apps, graphics apps, publishing apps, 3D authoring apps, 3D games — anything with Mac/PC heritage is better on iOS because iOS runs C/C++ apps, unlike Android which runs baby Java apps. Apple is also the king of hardware accessories. I can't be separated from my Apogee MiC. How is it restricting to have 100,000 hardware accessories that all just work? You can send as many photos in one email as your email account will allow (Apple's email allows 20GB of attachments.) There is an app for that — many apps — or you can just Paste in as many as you like. You can also easily create a video slideshow with iMovie in almost no time or work, including transitions and music, and send that in an email. You can send Emoji in any iPhone text-messaging app by turning on the Emoji keyboard. An app doesn't have to provide this system feature. The Web is better on iPhone. That is not even controversial. The Android browser is so bad it is a scandal among Web developers. And it is based on the iPhone browser, same as Chrome. If you want a bigger screen, buy an iPad mini and run big screen apps and you won't need to use a notebook or desktop nearly as much if at all. It's great if you like Android better and that is what you want to use. But the things you said about iPhone are simply incorrect. You can't compare an iPhone and not include the apps. Apps are iPhone's #1 feature, even more than phone calls, and with the no-viruses App Store, all 3rd party apps are essentially built-in. When a user decides they are in the 1–10% of users who want to send more than one photo per email, they can scratch that itch in under a minute via App Store. Same with everything else.
  • Wow... Your loyalty to Apple is commendable but your comments like "baby java apps", "king of apps", "king of hardware", "web is better on iPhone", "Android browser is so bad" are hard to take seriously when you can't look at things objectively.
  • Running apps in a JVM on a smartphone is pretty lame and is the reason for poorer performance and memory usage on Android phones. Also the cause of lawsuits since Google appropriated code from others for the Dalvik jvm as they have with so many other things. Android forums are full of complaints about both the stock Android browser and Chrome. This is probably one of the reasons why Android users use the web dramatically less than iOS users as is well known. iOS apps and the app store destroy Android still in quality and selection and its not even close in the tablet space.
  • Yet, more people choose android..
  • not really. a lot of low tech users accept android. it's the default cheap phone these days. many data sets show that among actual smartphone-using pools, iOS is king.
  • How is my statement false? Yes, there are TONS of cheap android phones circulating. Most of the OEMs that use android have cheap options for sale... which is a really smart business decision. Those same OEMs (Samsung, HTC, LG, Sony, etc.) still compete in the high end market, and compete well. None of what you stated debunks my original claim. 70 of the world chooses Android over iOS. And isn't the low tech user base supposed to be iOS territory?
  • most people are ignorant though. cheap is what matters to them
  • You do realize that Android also runs native apps right? Developers have a choice, run native apps or Dalvik apps. A lot of apps are native, like the FaceBook app for example. And the reason iOS shows so much more web traffic than Android is because every time you go to another tab in Safari or jump to another app then back to Safari the webpage reloads because of the crap memory management in iOS. I swear my iPhone 5 reloads web pages for no reason half the time. This will naturally inflate numbers. While on my Galaxy S III with 2GB of RAM I can have a webpage open, jump into Real Racing 3, then back to the browser and the webpage doesn't reload.
  • While I agree with everything you said, you could've picked a much better native app example than Facebook. For a native app, load times are complete garbage on all my android devices except my Nexus 7, and even on there it's barely tolerable!
  • "The Web is better on iPhone. That is not even controversial. The Android browser is so bad it is a scandal among Web developers. And it is based on the iPhone browser, same as Chrome."
    I'm a web developer and... what? Both Safari and Chrome use the WebKit layout engine. Sites that I have designed and developed look and function almost identical between those two browsers on mobile. Honestly if i were to nit-pick, I would say that the iPhone's skinnier screen causes more headaches for me when developing responsive designs.
  • Coming out swinging with an emoticon argument in WhatsApp is kind of weak when you lead off with productivity as the reason to use Android. And your statement about only being able to send 1 picture per email is in outright lie. If you aren't using the OS, you might not want to comment on it's limitations. I'm not here to argue that Android doesn't suit your needs better than the iPhone, but you can't make false statements to make your case either. Another thing you need to keep in mind with the 'apps' in Android versus iOS is the amount of malware even in the Google Play store. As many as 1 in 10 of those have been found to contain malware and even if that figure is blown out of proportion, there's no arguing that a malware problem exists in the Android community and will in any "open platform" environment. I've been using iOS for years and before you call me a fanboy, I also own and use a Nexus 4 which I like to a certain extent. I've never had a issue with malware on the iPhone devices but I have on the Nexus. Also, things on the Nexus do not run nearly as clean as they do on the iPhone. For example, the bluetooth: In my car, my iPhone easily streams Slacker and Spotify over my bluetooth stereo system giving me the artist and track name on my head display. When I stop the car, the music stops. On my Nexus, pair was bothersome and once paired, it often drops the connection for no reason. Or, if I get a phone call, it will pause the music and will not resume the playback until the auto has been restarted. And when it is functioning, there is no music info displayed on my system since they didn't bother to license the type of AD2P bluetooth that would allow it to display. Again, there are things that I like about it. I think Google Now is great and the voice recognition is better than Siri. However, the Google Maps seem to function and look better (for me) on my iPhone than they do on my Nexus. Also, my Apple Maps accuracy experience has been as good, as far as I can tell, as Google Maps, and looks a heck of a lot better. Android is still a mess and unless you are willing to buy a Nexus which mean, subpar camera, no LTE, no replaceable battery, no memory slot, and 16 gigs of RAM (many things that Android enthusiasts knock the iPhone about) you never know if you are going to get updates to your OS unless you are willing to root and flash your device. The vast majority of people out there are just not willing to do that because despite what some people tell you, you CAN permanently brick your phone doing so. No to mention your putting someone else's "home-brew" OS on your phone and unless you go through the code line by line, you have no idea what you are opening yourself up to. I agree that Apple needs to start doing some serious innovating again. I for one am sick of looking at the same static rows of icons, and the main reason that I bought a Nexus was to get a bigger screen experience so yes, a bigger screen will be necessary for me to stick with the iPhone in the long run. To be fair, Apple said we didn't need a smaller iPad for a long time and look how well the Mini has done.
  • "You can only send 1 picture per email." Actually, that's not correct. I've been sending multiple pictures via email since my 3gs. Go into your camera roll, click edit, then check each picture you want to email...then press the share button to send via email. " The web's better on android, the larger screen really helps." I'm really curious, since i would think a larger screen would be better for web usage...but why is it then that, while Android outsells the iPhone pretty easily, every web metric has iPhone users ahead on web usage. Any thoughts?
  • Also in the body of the email, you can tap and hold in the empty space until the popup menu come up, arrow over and select the Image/Video option and insert your photo. You can then scroll down and do that multiple times. Your way is faster of course but if you've already started your email and decided to send the photos as an afterthought then you have that option.
  • I send multiple pictures from my iphone 5 near enough on a daily basis ! I also used to do this on my older ios devices.
  • "You can only send 1 picture per email." Actually, that's incorrect. You can attach up to 5 photos per email.
  • You can send more than one picture per email. The fact that you don't know that tells me you don't know enough to make your other statements.
  • Man, I don't know what you are talking about. You probably don't know how to use your iPhone. User guides are written for exactly this reason. Yes, you can send emoticons in WhatsApp on iPhone and I am doing it every day. Yes, you can send more than 1 picture in the email on iPhone: I send emails with 8-12 pictures. I just checked the number now. I did not try more pictures so may be you can go higher. PLEASE, read the manual and learn the product you don't know how to use before you make such broad statements.
  • "You can only send 1 picture per email"...what version of ios are you using? You can send 5, not 1.
  • You're incorrect. Whatsapp absolutely has emoticons in iOS.
  • Everything you said is wrong including one photo per email.
  • Not that you need convincing but I'll tell you why I left the Apple Ecosystem after having spent about $150 into it's ecosystem at the time. 1) I was tired of having to drill down into multiple levels of menus just to turn off my GPS, WIFI or Bluetooth (for battery management reasons).
    2) I did not like the keyboard and Apple does not offer alternatives, nor do they allow people to.
    3) I was missing flash from my web browsing experience. Jobs stated that Flash was dead but he was wrong. It's dying sure, but it's still around and I enjoy having the option of using it.
    4) iTunes. Nothing else needs to be said about this one.
    5) 3.5" screen was not perfect for me despite Apple repeatedly telling me that it was perfect for me.
    6) I was using a wifi analyzer app and Apple banned it form the market so when I tried to install it again when I bought a new iPhone, it was gone. That made me realize that Apple had too much influence over what I could and could not do on my phone.
    7) I came from the Palm world where I was used to being able to customize my main screen for how I used my phone. Apple does not allow users to do this and I found it very annoying and inefficient.
    8) Inability to attach more than 1 file type in an email. Want to share an image, mp3 and doc file in iOS? That is 3 separate emails and that made no sense to me why they did it. Security reasons I'm sure but it made things woefully inefficient for me. The Apple ecosystem has some good things going for it but I saw that Android was closing the gap and even surpassing Apple in certain areas so I jumped ship and have ever looked back. All the gripes I listed were solved by going to Android and while things were a bit buggy a 2-3 years ago, it's been over a year since I've experienced any issues at all with the OS. As for apps, I don't think that is such a differentiator anymore. In fact one of the best apps that got me to try Android in the first place was an App called Tasker which to this day cannot be replicated on iOS because of Apple's policy of controlling everything. Also, if you do make it over to the Android platform, be sure to also check out Cyberus security app - it's pretty sweet.
  • Almost everything you said was wrong.
  • Just the opposite. Unless you'd care to elaborate regarding his points aside from #8 and possibly one other incorrect one.
  • Sheep Eyes
  • Wow, that's a fair amount of incorrect information. 1. Wrong. The settings app is on the home screen and the settings you speak of are immediately available without drilling further.
    2. Okay, you don't like Apple's keyboard, but you've not claimed why. I've seen Android keyboards that are missing key characters like the @ symbol, etc. Is that really better?
    3. Flash? Really?? Sorry, but even Adobe would disagree with you here since they've killed flash for mobile.
    4. iTunes. Sorry, but you need to explain your issue here. While you're at it, demonstrate a superior alternative (or at least try to).
    5. Okay, 3.5" and 4" screens are fewer in choice than what's available with Android. That said, this is a subjective choice and not a matter of fact as to which option is better. From my perspective, people look retarded holding a phablet to their ear. Enjoy.
    6. Okay, fair point about Apple limiting what apps we can use. Of course, that's easily offset by the malware rampant on the Android platform which is directly related to the lack of control of the app platform. Choose your poison.
    7. Customization... fair point. Again, that's offset by ease of use and consistency across devices on the platform. This is very subjective in nature and not a clear victory either way.
    8. Wrong. I just forwarded a word document and attached both a picture and a video as a test. Also, I wouldn't brag about the latest security app. The brag should be about not needing one in the first place.
  • Pretty sure Hoopla Palooza is entitled to his opinion.. so you don't agree with him. I'm sure most people reading his post on here don't agree with him. Doesn't make him wrong. His first statement makes perfect sense If you are used to, lets say Samsung's TouchWiz UI that has the Bluetooth, Wifi, GPS, etc. toggle in the notification pull down, then I could see why he discribes the process of turning those off in iOS as "drilling down".
  • I agree with the notion that Hoopla is entitled to his/her opinion. On several of the items, I clearly acknowledged that a preference one way or the other was subjective. In those cases, I simply provided balance in order to make it clear that it wasn't necessarily a better or worse option. Hence terms used like "choose your poison". However, in other cases, there were simply factually incorrect statements. Example, you don't have to "drill down into multiple levels of menus just to turn off" features like bluetooth, wifi, etc. The point being, if you're going to make up points to support your position, you should expect them to be challenged. Also, people like "bp240" is obviously unaware of how these points could be challenged. Speaking of TouchWiz, why not mention of the well documented copy and paste bug that crashes apps? I guess that's not a selling point we want to discuss here.
  • I'm not advocating TouchWiz. I was simply using it as an example to back up his/hers "drill down" statement.. If you want to bring up every little nuance and bug that differ between the two competing OSs then we will be here for a long time. POINT is "dill down" is a subjective statement and it is most definitely true to him/her. Depending on what you are doing with iOS at the time, it could take anywhere from 1 to 3 EXTRA steps to toggle off (whatever).. Pretty sound argument IMO.
  • Not to beat a dead horse... but, it should suffice to say that you don't understand the definition of "drill down". As for extra steps, honestly, if this is a common task, you'd simply pin the settings app do your dock and you'd have no extra steps. Not exactly a big deal.
  • I actually disliked having to try and find my settings every time I wanted to change my brightness or go into wifi to choose a better signal since my device would never choose the one with the stronger signal for some reason. So getting out of my app, going to my home screen and then selecting the app. Then selecting the brightness or the wifi option. Then changing the setting, double tapping to have the app switcher and finally getting back to my app or new article. I would call that a hassle. I recently got a nexus 7 and have really really grown to love the access to these options without leaving the app. It wasn't a deal killer for me but it was something that bothered me every time even before I had experienced android so I agree with him especially now that my home button has become useless since it will only respond to maybe one out of several keys I press which makes it really cumbersome to navigate or do anything on my device. Just my opinion but as you can see I would not say the guy is wrong either unlike you. As for the other things he mentions. I also don't like Apple's keyboard since it is too small and the spacing is hard to deal with. I also don't particularly like the nexus 7 keyboard but find it easier to type with and I have almost no mistakes with it but at least I have the option to choose another if I got fed up with it which I don't have with Apple. He said flash is dying but he still needs it and I also support his statement. I don't use flash on the Nexus 7 but I definitely use it and enjoy it on my Playbook since there are a decent amount of sites I use that still have it and run better for me with it so I would prefer having it available than not having it. I disagree with him on iTunes. I love it on the go. Not so much on my computer but for mobile it is the best in my mind. Havent tried others though. As for the size I agree with him. My screen is 3.5 and it is too small in my mind and if your gonna make fun of the large screen phones by criticizing people with phablets I think iPhone users look pretty lame with their phone right up to their face just so they can read on it and message without making mistakes. I also see it as bad for their eyes but whatever. Never had an issue with apps on any of my platforms which includes the Playbook. I don't normally use apps or have a need for them but what I found cool was that I can save any apps on backup in case something happened on my nexus and I could just redownload them from my computer or the cloud even if they are no longer on the store. I haven't changed any of the settings on any of my devices since all of them have just worked. For my Playbook and Nexus I have had to toggle between developer mode but that is probably the biggest customization ive made on any of them so I can't say much there. Also just so you know the only reason you were able to forward a video and photo on one email was because they are both from gallery. You wouldn't be able to do that with multiple apps on the same email which is something I have been frustrated with since I normally don't send photos and and want to send documents from different sources without a hassle.
  • Now we all have a better understanding of "drill down".
  • Why do you need to??? That shouldnbe the question. Not how to make it easier. Ahhhh, Android folk...
  • Lots of different scenarios come to mind. Saving battery because you're not going to be near a power outlet for a while is probably the main one. As smart as these OSs are, sometimes user control is needed.. Ahhhhh, iPhone folk..
  • Your scenario proves my point and is exactly why a toggle is pointless. If your not going to be around a power outlet for a while, why do you need a quick toggle?
  • Maybe because like me your home button is broken and makes it a huge hassle to move around so having a quick toggle of some sort saves me both time and stress.
  • OMG, this is a joke.. Maybe you are at an airport and EVERY wall outlet is taken. And lets say your phone hasn't had a full charge for some time (this has happend to me). If you are going to be waiting around for a while you may want to conserve battery. So you delve into the settings, turn everything off and sit there. Well, I don't know about you.. but i'm going to find reasons to use my phone. Going into the settings to turn shit on and off every time i need the internet is going to get old real fast. I have painted the best picture i could. If you still don't get it then you are a troll and i have waisted my time. If that's the case, touche.
  • Nvm haha I realized that you werent replying to my messages but to the guy I had replied to so ignore my message if you read it. My bad.
  • Android apps are not as sticky as iPhone apps because they are much less unique. If you spent most of your phone time in GarageBand, Pages, FaceTime, and using iMessage, you would have a very tough time considering another phone.
  • Just curious, how much have you invested monetarily in the Android ecosystem? On average, Android users invest far less than other platforms as they generally expect things / apps for free and are fine with the ad based delivery. Likewise, I'm curious to what consists of a "lot of money" in this case. Also, I'm curious as to what the draw is for the Blackberry platform at this point. Clearly, it's not the ecosystem as support is extremely limited at this point. The draw used to be the connection to the enterprise market, but the enterprise market is clearly moving away from Blackberry. Two years ago, that was my only choice for work and now, it's no longer supported.
  • "app investment" = proprietary lock-in. True, but temporary.
  • Agreed!
  • Amen there. That, and its still the smoothest running phone out there. There are a few reasons Apple "fans" stay with them.
  • Sadly, in my case, I'm going to have to agree with you on this for I have invested in hundreds of $$$ in ios apps... But at the same time... I could just keep my iPad or an iPod touch to keep the apps I purchased and use them that way... I'm prepared to jump ship on the phone since its software is slowly aging for me. Love the integration... But at times I feel like I'm holding a gameboy with phone capabilities, compared to other phones in the market with better specs andsoftware features.