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CEO of indoor positioning firm Wifarer moves to Apple in a leadership role

CEO of indoor positioning firm Wifarer moves to Apple in a leadership role

Apple is continuing their investment in indoor location tracking with a new hire. Philip Stanger, founded Wifarer, though the company itself isn't coming to Apple with him. Stanger's hire falls in line with Apple's acquisition of WifiSLAM last year, which, like Wifarer, uses Wi-Fi hotspots...
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SXSW updates iPhone app for 2015, festival will once again use iBeacons

SXSW updates iPhone app for 2015, festival will once again use iBeacons

The South By Southwest (SXSW) festival will once again be using iBeacons during the popular event in Austin, Texas, Attendees will be able to interact with the iBeacons through the newly updated and official SXSW Go app. SXSW used iBeacons for the 2014 festival and this year will see over 1,...
FCC publishes documents detailing unreleased Apple iBeacon hardware

FCC publishes documents detailing unreleased Apple iBeacon hardware

The FCC has published a number of documents with details on an unreleased Apple-produced piece of iBeacon hardware. Some documents for this hardware were spotted last summer, but today's release includes the user manual. It's unknown what this whether this device is meant as a product for...
McDonald's trial uses beacons to guide passersby to McNuggets

McDonald's trial uses beacons to guide passersby to McNuggets

McDonald's trial with beacons in Columbus, GA to guide customers to its stores is a success. The company announced that using Bluetooth LE and an app developed by beacons supplier Piper, it was able to increase sales of McNuggets by roughly 8 percent in the store. With the beacon technology,...
Apple upgrading iBeacons ahead of iPhone 6 reveal

Apple reportedly upgrading iBeacons, NFC ahead of iPhone 6 and mobile payments launch

Apple appears to be upgrading the iBeacon receivers in it's retail stores ahead of the expected launch of the iPhone 6. The new beacons will make location tracking within Apple's stores more accurate. Apple also updated their EasyPay in-store checkout system earlier this year, equipping the...
iPhone 5S

FCC filing for Apple's iBeacon hardware spotted in the wild

We've covered some pretty cool uses of the iBeacon technology from Apple, but the product itself is still not available for the general public. Now, a new filing has spotted for an iBeacon device through FCC, attached to the product numbe A1573. According to the filing (and the included imagery...
Epicurious push notifications authorization request

iBeacons in grocery stores leading to more engaged customers

It turns out that getting iBeacon-triggered notifications really does help to increase user engagement. That's the judgement of inMarket, a firm that's been installing iBeacons in grocery stores across the nation. The iBeacons, set to trigger notifications on nearby devices with specific apps...
CEO of indoor positioning firm Wifarer moves to Apple in a leadership role

CEO of indoor positioning firm Wifarer moves to Apple in a leadership role

Apple is continuing their investment in indoor location tracking with a new hire. Philip Stanger, founded Wifarer, though the company itself isn't coming to Apple with him. Stanger's hire falls in line with Apple's acquisition of WifiSLAM last year, which, like Wifarer, uses Wi-Fi hotspots...
Virgin Atlantic putting iBeacons in Heathrow airport

Virgin Atlantic putting iBeacons in London Heathrow airport

Virgin Atlantic now has iBeacons around London Heathrow airport to deliver location-specific alerts. These iBeacons tie in with Passbook, and enable notifications such as reminders to get your boarding pass out when approaching a security checkpoint, a 0% commission offer when passing currency...
Tzukuri iBeacon sunglasses

These sunglasses have an embedded iBeacon so you'll never leave them behind

Eyewear maker Tzukuri has announced that they'll be kicking off a crowdfunding campaign for Bluetooth-enabled shades with full iBeacon support. That way you'll get a ping on your iPhone when you forget your fancy glasses behind. Similarly, your iPhone will ring and buzz loudly if you walk away...
Rene Tunnel

TI announces iBeacon support across its Bluetooth portfolio

There are a few solutions for deploying iBeacons in a venue, but Texas Instruments is striving to make it even easier with their newly updated SimpleLink SensorTag and reference designs for the Bluetooth beacons. TI is also rolling out support for iBeacons across their entire Bluetooth low-energy...

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