If you're brave enough to lineup in the dead of night, or even for days on end for the iPhone 5s, spare a thought for our friends over in Japan. This video was shot as a Typhoon was about to strike the area, and it was the Apple Store outside which they were queueing that came to the rescue.
Colleagues opened the doors early to let the folks in off the street to take shelter from the horrific weather. Dedicated fans cared for by dedicated Apple employees.
Or perhaps these folks are plain crazy. It's open to interpretation, but they really, really want the new iPhone 5s, that much is certain. If you've ever joined an insanely long lineup for the iPhone, tell us; what's the worst weather you've endured?