UPDATE: The quoted material is from an article in the New Yorker, not an excerpt of the forthcoming book, Haunted Empire: Apple after Steve Jobs. I've updated it to reflect that. I regret the error, apologize for it, and won't judge the book based on the contents of the article.
I've often wondered if reporting on Apple — getting sourced information and writing it up — automatically led to understanding Apple as part of the process. This following article from the New Yorker leads me to believe that's not necessarily the case. And that makes me sad. From The New Yorker: