Apple has officially taken ownership of Beats, and is welcoming them to the company with a small section of the Apple website. The words "Welcome to the Family" are followed by a paragraph stating Apple's excitement on bringing Beats into the fold, and looking forward to the future. From the Apple.com:
Following Apple's new 'Why you'll love iPhone' campaign, they have now done the same for the iPad. The new page on Apple's site highlights both the iPad and iPad mini and why existing users already love it.