Verizon CEO says he sold Steve Jobs on LTE for iPhone 5

Verizon CEO says he sold Steve Jobs on LTE for iPhone 5

While talking at the National Association of Broadcasters (NAB) show in Las Vegas, Verizon CEO Lowell McAdam claimed to have been the man responsible for convincing Steve Jobs to go 4G LTE on the iPhone 5. Sue Merek at Fierce Wireless reports:

Interestingly McAdam also recounted a meeting he had with former Apple (NASDAQ:AAPL) CEO Steve Jobs, who is now deceased. McAdam was trying to convince Jobs to make the iPhone 5 compatible with LTE. "I was really trying to sell him and he sat there without any reaction. Finally, he said, 'Enough. You had me at 10 Mbps. I know you can stream video at 10 Mbps.' And Apple's next phone was LTE," McAdam said.

It's hard to imagine Apple not going 4G LTE with the iPhone 5, given the "right" chipset was available at the time. Apple planning on doing something certainly doesn't preclude Verizon from pitching it as well.

Either way, the most interesting part of this story to me is Jobs going right for the Jerry McGuire riff. Show him the network, McAdam. Show. Him. The. Network.

Source: Fierce Wireless

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Verizon CEO says he sold Steve Jobs on LTE for iPhone 5


I don't know what McAdam is boasting about. Why would Apple not have released an LTE capable iPhone by late 3rd/early 4th quarter of 2012?

Because their battery is so small in mAH size and they refuse to make it bigger. I mean..the only difference in battery between 4S and 5 is 10mah increase. Hell, the iPhone 3G had a SMALLER battery than iPhone Original. Because they refuse to increase the battery or give us removable batteries in order to keep their phones 'light and thin' then need their other hardware to be up to the task of maintaining great battery life.

New iOS software optimization along with lower consumption CPUs..etc..will keep battery life high, but 4G eats more battery than 3G.

It isn't that far of a stretch. Just a year before they launched HSPA (or whatever acronym) and touted it as a way better solution than LTE( better battery, faster, etc).

Then again, it could have been par for the course w/ Apple: boast about your current tech as the best then launch something else the next year. (re: pre-Intel chips vs Intel, etc)

He probably should've saved that for the 'oh great this story again' events at family gatherings, has no place in tech reporting :-(

this story implies that Jobs was ignorant of LTE and the speed it provides. I have a difficult time believing this.


I think a more appropriate headline is "Verizon CEO mistakenly convinces himself he sold Steve Jobs on LTE for iPhone 5".

It's ludicrous that it wasn't already on their roadmap.

Actually, this sounds credible.

I remember pursading Steve to release the iPad even though he was against it as it was just a big iPod Touch.

Finally, he said "Enough, you had me at bigger screen. You can watch videos better on that." And Apples next product was the iPad.

I can't see apple not going in that direction anyway. It appears the industry was moving to LTE, so that was a no brainer.

You had me at L. I also don't think this was how it happened. LTE was getting big and people were complaining about iPhone not being LTE, it was inevitable. Yes that was a reference to Jony Ive.