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What you need to know

  • Nearly 75% of Apple Watch purchases were from first-time users last quarter.
  • The details were revealed in Apple's Q2 2021 earnings call.

A lot of people are buying an Apple Watch for the first time.

According to Apple's Chief Financial Officer Luca Maestri, three out of four Apple Watch purchases were from first-time users in the second quarter of the fiscal year 2021. The CFO revealed the figures at the company's Q2 2021 earnings call earlier today.

Wearables, home, and accessories grew 25% year-over-year to $7.8 billion setting new March quarter revenue records in every geographic segment. Apple Watch continues to extend its reach with nearly 75% of the customers purchasing Apple Watch during the quarter being new to the product. We are very excited about the future of this category and believe that our integration of hardware, software, and services uniquely positions us to provide great customer experiences in this category.

Before Maestri revealed the figure, Apple CEO Tim Cook also said that "it was a quarter of sustained strength for wearables, home and accessories, which grew by 25% year-over-year."

It was a quarter of sustained strength for wearables, home and accessories, which grew by 25% year-over-year. Apple Watch is a global success story and a category set March quarter records in each geographic segment, thanks to strong performance from both Apple Watch Series 6 and Apple Watch SE. It's an exciting and busy period ahead for wearables, home, and accessories with the launch of the next generation Apple TV 4K and our newest accessory AirTag. AirTag builds on the powerful and incredibly useful Find My experience, helping users privately and securely keep track of the items that matter most to them.

Apple announced its financial results for Q2 2021, posting a quarterly revenue record of $89.6 billion.