Animagic iPads take over Apple Retail

Apple Retail often puts up clever, imaginative displays to show off their products, and this "animagic" iPad display is one of the cleverest and most imaginative yet. It features five iPad Air 2 tablets, each with a distinctively colored Smart Cover — blue, green, pink, red, and yellow — that open and close all on their own. The mystery of how their do it is intriguing, as are the glimpses of apps shown running when they do. They highlight all the creativity that's available to you at the touch of a finger.

Next time you're at Apple Retail, check them out. And if you have any ideas on how Apple is doing it — no wires or moving magnets were easily visible — let me know!

Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.