Apple announces two new Pride Edition bands for Apple Watch

Apple Watch Pride Edition Sport Band (Image credit: Apple)

What you need to know

Apple today announced two new Pride Edition Apple Watch bands.
The Pride Edition Sport Band is joined by the Nike Pride Edition Sport Band.
Both are available today.

Apple has today announced not just one, but two new Pride Edition bands to support LGBTQ organizations.

Announced via a press release, the Pride Edition Sport Band is joined by the Nike Pride Edition Sport Band with both available to order from Apple's online store today. Apple says that they will also be available in brick and mortar Apple Stores in locations where they are open.

The Pride Edition Nike Sport Band and Pride Edition Sport Band both cost $49.

Apple Watch Nike Pride Edition Band (Image credit: Apple)

Through this effort, Apple and Nike are proud to support LGBTQ organizations doing vital advocacy and community-building worldwide, including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, and ILGA World, which brings together more than 1,500 member organizations in more than 150 countries and regions.

Apple also suggests that users might want to pair their new watch bands with the "new matching Pride Watch faces that are coming soon as a part of watchOS 6.2.5".

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.