What you need to know
- Apple has hired Jason Elman to help with app discovery on the App Store.
- Elman was previously the VP of Product at Robinhood and a prominent venture capitalist.
Reported by Bloomberg, Apple has hired Josh Elman, a former venture capitalist at Greylock Partners and Vice President of Product at Robinhood Markets Inc, for a role working on the App Store. Elman will be focusing on app discovery for users of Apple's devices.
The executive announced his new role earlier today on Twitter.
2/ I'm joining Apple to work on @AppStore and help customers discover the best apps for them.2/ I'm joining Apple to work on @AppStore and help customers discover the best apps for them.— Josh Elman 🇺🇸 (@joshelman) November 30, 2020November 30, 2020
Two apps that Elman worked on have since been acquired by some of Apple's competitors, including SmartThings and HouseParty.
Elman has been involved in multiple apps that have become hits on the App Store, so his hire is a big win for app discovery for Apple and potential acquisition opportunities for the company. It may also help to build Apple's relationships with developers which have been especially shaky as of late, specifically with some of its major apps like Spotify and Fortnite.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.