Apple launches 'Powerful' new iPhone 5s ad
Apple has released a new iPhone 5s ad called "Powerful". It's set to the song Gigantic by the Pixies, the ad highlights the iPhone 5s' utility with several kinds of musical instruments and vocals, as a connected controller for lighting, gaming, and rocket launching, for slow motion video, videography, live translation, blood pressure measurement, and finishes with the line — "You're more powerful than you think".
It's a good ad, not as intense as Verse and a lot more fun. It's the kind of ad that once again shows people what's possible with the iPhone and with App Store apps. It's the kind of ad that sells.
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.