Apple makes it official: iPhone 5S event is on for September 10

Apple has sent out media invitations for a September 10 event in Cupertino reading "let's brighten everyone's day"

Apple has just sent out invitations to their next iPhone event, officially scheduled for September 10, 2013. On the agenda should be the widely anticipated iPhone 5s and iPhone 5c, perhaps with some iPods thrown in for good measure. iPads won't be on the agenda. Jim Dalrymple of The Loop:

Apple on Tuesday sent out invites for a special event to be held on September 10, 2013 at the company’s Cupertino, Calif. headquarters. According to the invitation I received today, the event will start at 10:00 am PT.

That's just one week from today. The invitation contains colored circles, filled and unfilled, and says only "Let's brighten everyone's day". Make of that what you will. One thing's clear - it's go time!

Source: The Loop

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Rene Ritchie

Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.