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Apple Pay encourages users to shop Black-owned businesses on Juneteenth

Apple Pay Juneteenth
Apple Pay Juneteenth (Image credit: Apple)

What you need to know

  • Apple is encouraging Apple Pay users to shop Black-owned businesses on Juneteenth.
  • The company has highlighted a number of businesses for customers to shop.

Apple is encouraging Apple Pay users to shop Black-owned businesses on Juneteenth.

Juneteenth, which celebrates the emancipation of those who had been enslaved in the United States, occurs on June 19. Apple has emailed Apple Pay users to highlight a number of Black-owned businesses that customers can shop at while using the digital payment service.

The following businesses are being highlighted by Apple Each one supports Apple Pay directly through their website:

  • Brooklyn Tea: Loose-leaf tea and free expert tea education from a brand making global tea culture more accessible
  • Joie in Life: Activewear brand seeking to help women find their joy and motivation in fitness, health, and life
  • Karen Jai Home: Los Angeles–based boutique offering luxe home accessories for the design-obsessed
  • Plant Economy: Detroit-based brand offering plant products that encourage wellness and prosperity
  • Red Bay Coffee: Small-batch coffee brand striving to include those who have been traditionally left out of the specialty coffee industry
  • We Celebrate Black: Party supplies especially designed to celebrate Juneteenth, highlighting the exuberance and flair of Black culture

The company is also highlighting Anthony and Janique, founders of EatOkra.

"For us, food has always been at the centerpiece of our fellowship, so we celebrate Juneteenth through food, family, and gathering. This year, we'll be visiting a local Black-owned restaurant and having dinner with our one-year-old daughter."

The network of chefs and experts have put together a collection of guides on Apple Maps (opens in new tab) that also support Apple Pay. Some of the cities featured in the guides include Philadelphia, New York, Nashville, and Atlanta.

Apple is also celebrating Black Music Month and Juneteenth on Apple Fitness+ (opens in new tab) and Apple Music (opens in new tab).

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.