Another day, another report that production of the iPhone 5c is being cut. This time out it's the Wall Street Journal that suggests that Apple has cut orders for the iPhone 5c for the 4th quarter with Pegatron and Hon Hai, the two companies that assembles them:
Apple Inc. has notified its two assemblers for the low-cost iPhone 5C that it is reducing orders of the smartphone for the fourth quarter, people familiar with the situation said, raising concerns about weaker-than-expected demand and its pricing strategy for the device.
There's no doubt that at launch, all the buzz was around the iPhone 5s. The highest end offering, the one folks queued up overnight to get, and the one that ultimately sold out pretty rapidly. The iPhone 5c wasn't that phone, and it's never supposed to be that phone. The iPhone 5c is the long game for Apple, and first month sales were never going to match that of the iPhone 5s. It just wasn't going to happen.
Cutting orders doesn't necessarily mean it isn't selling. It could quite easily also mean that Apple just made far too many of them to begin with. After all, it's the first iPhone available in 6 different colors, so there's bound to be a healthy level of inventory around. As for the pricing strategy; Apple doesn't sell 'cheap' devices. It's been said before, and it'll be said again. The iPhone 5c is priced at around the same mark the iPhone 5 would have been had it not been retired, and plastic doesn't always mean cheap. Anyone who's held an iPhone 5c would say the same.
On the flip side, iPhone 5s orders are said to have been increased. That's a good thing, a very good thing. There were a lot of disappointed folks on launch day, especially folks who wanted a gold one, and there are still many, many people waiting on their iPhone 5s. We'd be more concerned at this point if Apple hadn't requested an increase.
So, what do you make of all this? Typical 'Apple is doomed' mentality kicking in, or do you think there might be something to it? Earnings call day isn't far out, and while Apple doesn't usually talk specific sales by model, maybe there'll be something to put all the skepticism to bed?
Source: Wall Street Journal
We may earn a commission for purchases using our links. Learn more.
A Reddit hack has plastered popular subreddits with pro-Trump messages
Reddit is investigating a series of vandalized communities which have been plastered with pro-Trump messages. Compromised moderators may be the source of the attacks.
Go beyond the Wall in Apple Arcade's Game of Thrones: Tale of Crows
"Game of Thrones" fans can now explore the lands beyond the Wall on their iPhone, iPad, Mac, and Apple TV.
Review: The Porsche Taycan can stream Apple Music, no phone or data needed
The 2020 Porsche Taycan is a sweet ride, but it's also the first to fully integrate Apple Music into its own infotainment system — without your phone or data.
Your iPhone 8 Plus screen isn't scratch-proof — get a screen protector!
One of the best ways to avoid scratches and scuffs on your display is to invest in a tempered glass screen protector. Here are our favorite screen protectors for your iPhone 8 Plus.