Apple's acquisition of Beats Electronics gets the all clear from the EU

The EU has reached a decision on Apple's acquisition of Beats Electronics, passing the deal through with the all clear. The $3 billion deal to purchase the Beats brand has been in the works for some time and will enable Apple to absorb not only the new (and fairly popular) music streaming service, but also an iconic family of premium headphones.

It was decided that the transaction, the most expensive acquisition in the history of Apple, would not threaten competition and will be allowed to pass through. The music service is said to be worth around $500 million of the deal, while the headphone business is valued at around $2.5 billion. Beats co-founders Dr. Dre and Jimmy Iovine will join Apple as part of the acquisition. What are your thoughts on the acquisition? Let us know in the comments.

Source: European Union, via: Independent

Rich Edmonds
6 Comments
  • Hopefully Apple will now start shipping some decent earphones with the iPhone and iPod...
  • Unfortunately they didn't buy a company that sells decent headphones, beats fall apart after a few months and are just glorified bass cannons which is an absolute scandal considering they cost nearly as much as the iPhone
  • Beats = CRAP BOSE = QUALITY Sent from the iMore App
  • Too expensive Posted via iMore App
  • Beats on my webOS TouchPad always sounded better than my iPad mini does. So maybe is good.
  • I got some Beats Studio Headphones from Argos (A catalogue shopping store for those of us that are not from the UK:-)) and I paid £269.99 for them& I've used them with my iPhone, iPad & iPad Touch & the sound quality is absolutely awesome. Best headphones I've ever used. Posted via iMore App