What you need to know
- Apple's "Shot on iPhone 11 Pro" series continues.
- "Snowbrall" was shot solely on an iPhone and includes slow-mo shots and more.
- The video was shot by director Devid Leitch of Hobbes & Shaw fame.
Apple's latest "Shot on iPhone 11 Pro" video is here, and it's a doozy. Titled "Snowbrawl," the video shows a snowball fight in typical Apple fashion. There's zooming, slow-mo, and more all to show off just what iPhone 11 Pro is capable of.
And as ever, it looks gorgeous.
The video itself was shot by director David Leitch. If that name sounds familiar it's probably because this is the person responsible for movies like Hobbs & Shaw, Deadpool 2, and Atomic Blonde. He was also producer of John Wick which means he can do no wrong in my eyes.
This video is no different, either.
Apple has been making a big deal of the camera capabilities of its latest iPhones. iPhone 11 Pro in particular has some of the best cameras around. And combined with Apple's software magic like Deep Fusion, it's capable of shooting some amazing stills. Most people would agree that iPhone 11 Pro is the undesputed crown-bearer when it comes to video as well.
Having watched this latest video, it's difficult to argue.
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
I wonder, just the basics of course, does Apple include for the public iPhone 11 buyers a professional production team - director, producer, pro camera person, location scout, pro editor, pro color correction crew, hair and makeup Apple uses on these "Shot on iPhone" ads? Oh and a budget most likely in the neighborhood of 2-3 million dollars for their personal videos shot on their iPhone 11? Doubt it. But your personal videos will look ok at least.
You'd be surprised what you can do with iPhone footage, a tripod and good video editing software. None of these really require a degree to use, just a bit of training
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