Consumer spending on app stores surpasses $100 billion for the first time

App Store
App Store (Image credit: iMore)

What you need to know

  • Spending on the app stores has surpassed $100 billion in a single year for the first time.
  • Christmas spending on apps also reached a new record.

Reported by Sensor Tower, spending on mobile apps and games has bassed $100 billion in a single year for the first time in 2020. On Christmas alone, consumers spent around $407 million across Apple's App Store and Google's Play Store.

2020 has been a record-setting year for worldwide spending on mobile apps and games, which passed $100 billion in a single year for the first time ever in November. This trend continued on Christmas, when consumers around the globe spent an estimated $407.6 million across Apple's App Store and Google Play, according to preliminary Sensor Tower Store Intelligence estimates. This figure represents 34.5 percent year-over-year growth from approximately $303 million in 2019, and is nearly 17 points higher than the growth experienced last year when spending grew 17.7 percent Y/Y.

Most of the spending came from mobile games which saw 27% growth on Christmas, reaching a total of $295 million spent on games alone.

Global Christmas Spending

Global Christmas Spending (Image credit: Sensor Tower)

Mobile spending on Christmas comprised 4.5 percent of the month's total spending so far, which reached approximately $9 billion globally from December 1 to December 27. The majority of the holiday spending was on mobile games, which climbed 27 percent from $232.4 million on Christmas 2019 to $295.6 million this year. Tencent's Honor of Kings was the category leader with approximately $10.7 million in consumer spending, up 205.7 percent Y/Y from $3.5 million on the same day in 2019.

Apple's App Store saw the bulk of spending from consumers, raking in $278 million on the holiday, a 35% increase from last year.

As in previous years, Apple's App Store captured the bulk of the spending between the two platforms. It saw 68.4 percent of the spending, or $278.6 million, up 35.2 percent Y/Y. Google Play saw $129 million in revenue, up more than 33 percent Y/Y.

Apple's App Store has continuously held the top spot when it comes to consumer spending, and this year has been no exception.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.