Facebook has a new initiative to highlight importance of personalized ads

Facebook (Image credit: iMore)

What you need to know

  • Facebook has unveiled a new initiative to highlight the importance of personalized ads.
  • It's called 'Good Ideas Deserve To Be Found'
  • Facebook is also making changes to its ad manager and updating its Business Resource hub.

Facebook has today announced a new initiative that it says will highlight the importance of personalized ads for small businesses, in what could be seen as another jab at Apple and iOS 14 privacy changes.

The company stated:

We're introducing Good Ideas Deserve To Be Found, an initiative that highlights how personalized ads are an important way people discover small businesses on Facebook and Instagram, and how these ads help small businesses grow from an idea into a livelihood... Good Ideas Deserve To Be Found celebrates people finding businesses they love on Facebook and Instagram like Goat House Farm in Tallahassee, Florida. Owner Melissa Hughes uses personalized ads to connect with people who want to take their yoga skills to the next level — with goats! And House of Takura in Houston, Texas, founded by Annette Njau, who had an idea to create a lifestyle brand that tells a story of African traditions with Western influences, while also supporting empowerment work in Africa.

To help small businesses, Facebook is also simplifying its Ads manager to make it easier to get started using personalized marketing "to increase the value of their advertising investment." The new Ad manager has a simplified dashboard. Facebook says it is also continuing to waive fees for businesses using Checkout on Shops through June, and paid online events through August.

It is also implementing new measures for restaurants to show people what kind of dining experience is available at a business, and a new menu page so businesses can upload their menu directly to their Facebook page.

Facebook is also updating its Business Resource Hub with more information on how Personalized ads work.

You can read the full release here.

With iOS 14.5 Apple has introduced changes that will force developers to ask users to opt-in to IDFA tracking across apps and devices, a move Facebook says could devastate its advertising business.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9