What you need to know
- Mark Zuckerberg accuses Apple of serving itself more than its users and developers with iOS 14's new privacy protections.
In a call with investors after announcing the company's fourth-quarter earnings, Facebook CEO Mark Zuckerberg took time to discuss Apple's privacy protections that are being continuously rolled out and enforced in iOS 14.
As reported by CNBC, Zuckerberg says that the privacy changes that Apple is putting into place will be detrimental to its business and that the protections serve Apple more than they help consumers.
Facebook has been a vocal opponent of new privacy protections put in place by Apple in iOS 14. Rather than opting users into tracking by default, the company will begin to enforce a new standard that requires developers like Facebook to ask for permission before tracking users across platforms. Developers are also now required to display a privacy label on their app in the App Store to show users how it uses their data.
Facebook has attacked the company from multiple angles, saying that it would hurt its business, the advertising industry, as well as small businesses who offer services through their platform.
Apple had agreed to delay the rollout of some of the changes but is expected to begin enforcing them soon.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.