Apple's mixed reality headset is going to have 15 different cameras according to the latest report. That's cool and all, but wouldn't it be cooler if it had a RayBan logo on the side? Or maybe Oakley? Sure it would.
See, Apple already has partnerships with companies like this. There is, of course, Nike and the Nike Apple Watches. Then there are the many different Hermes Apple Watch bands that you can buy, not to mention the watches themselves. Apple has already shied away from the Apple Watch Edition branding and the extortionate prices that go with it. But branding deals with a few design changes for good measure? Sure, why not?
Could you imagine seeing an Apple mixed reality headset appear with green lenses or other aspects mixed with a RayBan logo? What about a headset with a rugged, "out there" look like something Oakley would sell?
OK, maybe not quite like that, but the thought still stands. We're unlikely to see Apple do anything like this for the version 1 release, but in the future? I can absolutely see it. And I'm very much here for looking like a crazy person walking down the street with a pair of Apple Oakley Edition things strapped to my face.
Sign. Me. Up.
As an aside, those Oakley OVERTHETOP sunglasses sell for $2,000 each and there are only 20 of them on the planet. Now tell me that doesn't sound like something Apple would do!
Apple isn't likely to announce any sort of mixed reality headset until next year at the earliest and even then, there's no telling what it will and won't be capable of. But Apple seems to be putting too much R&D into this headset for it to fail. Whether it's the second, third, or fourth generation, I'm all in.
Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.
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