A new Apple Watch ad leans on the ECG app's flexibility

ECG results on Apple Watch Series 4
ECG results on Apple Watch Series 4 (Image credit: iMore)

What you need to know

  • Apple has a new Apple Watch ECG app set to air.

Apple has a new Apple Watch ad that focuses on the ECG app and its ability to work anywhere, any time.

The ad, spotted by AdAge and 9to5Mac, sees a person using the ECG functionality on their Apple Watch.

What makes the ad so good is the way it shows that the ECG app can be used anywhere and at any time, whether that's on the beach, in a cinema, or in the dentist's chair.

The ECG app can record your heartbeat and rhythm using the electrical heart sensor on Apple Watch Series 4, Series 5, or Series 6* and then check the recording for atrial fibrillation (AFib), a form of irregular rhythm.The ECG app records an electrocardiogram which represents the electrical pulses that make your heart beat. The ECG app checks these pulses to get your heart rate and see if the upper and lower chambers of your heart are in rhythm. If they're out of rhythm, that could be AFib.

The ad hasn't yet appeared on social media, but it's thought to be set to arrive on Facebook, Twitter, and YouTube sooner or later.

Apple's ECG functionality has already proven to save lives and long may that continue. This ad further drives home the point that Apple Watch is all about health in ways even it didn't expect when the wearable launched just a few short years ago.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.