North announces Focals 2.0, shipping in 2020
What you need to know
- North has announced the next generation of its smart glasses, Focals 2.0.
- Focals 2.0 will begin shipping in 2020.
- North has shrunk its technology by 40% to make the new Focals 2.0 lighter and sleeker with a vastly-improved display.
North has today announced its next generation of Focals smart glasses, Focals 2.0.
Focals describes its next generation of smart glasses as "the most advanced smart glasses ever made". In 2.0, North has miniaturized its technology by 40%, which means Focals 2.0 will be lighter and sleeker. Not only that, they will also come with a retinal display that's a whopping 10 times sharper than the previous one!
North's previous offering, the original Focals, were released in October 2018. Back then, Focals were designed to reignite "excitement in the smart glasses category" and herald "the future of Rx eyewear." They were designed to be "all-day everyday smart glasses" that look just as good as traditional eyewear. Now, North is back with Focals 2.0, and they're better than ever. The original Focals by North brought users discreet, instant notifications that only you can see. They are based around incredible Rx lenses, which are holographic and can be built to your prescription!
Commenting on the launch, North co-founder and CEO Stephen Lake said:
Focals 2.0 go to market today, December 10, which means that the original Focals will no longer be available to purchase. Matthew Bailey, co-founder and CTO also said:
To kickstart the launch, North will be opening two brand new North Flagship Retail Showrooms, one in Brooklyn, the other in Toronto! North's mobile Pop-Up Showroom will continue to tour major cities too, as it has done since February of this year. However, if you can't make it to a store, fear not. You'll be able to use North's recently-debuted Focals Showroom iOS app to purchase your Focals online. There's even an in-app sizing process to make sure they fit your face perfectly. But you'll need an iPhone X or above! (Showroom is not currently available on Android, so you might have to borrow an iPhone for that bit.)
If you want to stay up to date you can sign up to North's email list here, or head on over to Twitter and follow North @focalsbynorth.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9