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Rian Johnson directed a new commercial for Pokémon GO Fest 2020

Pokemon Go Fest Hero Image New
Pokemon Go Fest Hero Image New (Image credit: Niantic)

What you need to know

  • Rian Johnson is a huge fan of Pokémon Go.
  • The esteemed director of Star Wars: the Last Jedi and Knives Out helped create a new commercial for GO Fest 2020.
  • Pokémon GO Fest 2020 is just three weeks away.

Today, Niantic released a new ad for Pokémon GO Fest 2020 directed by Rian Johnson. It turns out Rian Johnson is also a big fan of Pokémon Go:

"Pokémon GO has kept me engaged with my friends remotely as I've been practicing physical distancing these past few months," said Rian Johnson. "As a longtime Pokémon trainer, it was a real pleasure working with Niantic on this spot. It was a new experience for me to direct a production remotely, and I enjoyed the highly collaborative process and think we put together a fun and upbeat commercial that fans will enjoy."

In addition to director Rian Johnson, a global team worked together to make this ad happen. the cast and crew included people from New Zealand and LA, teams from Niantic, The Pokémon Company International, and staff in New York, Seattle, San Francisco, London, and Tokyo. You can watch the fun new ad here:

Pokémon GO Fest 2020 is a global, entirely virtual event coming to Pokémon Go July 25 and 26, 2020. Players can buy their pass for this upcoming event for $15 USD or local equivalent in the PokéShop. Right now, players can participate in the Pokémon Go anniversary challenge to unlock even more fun for the event!

What do you think of the new Pokémon GO Fest 2020 ad? Will you be joining the global community for Pokémon GO Fest 2020? Let us know in the comments below, and be sure to check out our Complete Pokédex, as well as our many Pokémon Go guides, so you can be a Pokémon Master!

Casian Holly has been writing about gaming at iMore since 2019, but their real passion is Pokémon. From the games to the anime, cards and toys, they eat, sleep, and breathe all things Pokémon. You can check out their many Pokémon Go and Pokémon Sword and Shield guides and coverage here on iMore.