Strategy Analytics: Apple Watch has a 52% share of the global smartwatch market

Apple Delivers Apple Watch Series 6
Apple Delivers Apple Watch Series 6 (Image credit: Apple)

What you need to know

  • New data shows that the Apple Watch still enjoys the lionshare of the smartwatch market.
  • Strategy Analytics estimates that that the Apple Watch market share is currently 52%.

New data from Strategy Analytics indicates that the global smartwatch market increased significantly in the last year. According to the data, the market grew a whopping 47% annually with 18 million units shipping in the second quarter of 2021 alone. Apple Watch remained the dominant smartwatch, still commanding 52% of the market.

Neil Mawston, Executive Director at Strategy Analytics, estimates that Apple shipped 9.5 million Apple Watches in the second quarter of 2021, a 46% increase from the second quarter of 2020.

"Apple's global smartwatch marketshare is holding steady around the 52 percent level. Apple still owns half the market and is keeping rivals at bay. Apple Watch Series 6 today is by far the world's most popular smartwatch model, due to its blend of sleek design, good usability on a small screen, and a growing portfolio of health and fitness apps."

Steven Waltzer, Senior Analyst at Strategy Analytics, said that global smartwatch shipments grew to 18.1 million in the second quarter of 2021, the fastest growth rate in the last three years.

"Smartwatch growth is back to pre-pandemic levels. Online sales of fitness-led devices that help to support personal healthcare remain popular and are the main driver of the smartwatch boom."

Neil Mawston also added that the Apple Watch Series 7 would be "slated for September or October, and rumored to contain a larger display that will enhance further the app experience."

Apple is expected to announce the Apple Watch Series 7 this fall, potentially alongside the iPhone 13 at a virtual event on September 14.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.