IDC announced the results of their quarterly smartphone research today, and found that worldwide, Android claimed 61% of the pie, followed by iOS with 20.5%, BlackBerry with 6.0%, and Windows Phone with 5.2%. The real shocker is that IDC projected a drop in iOS market share to 19% by 2016, and forecasted Windows Phone would claim just about as much as Apple with a 19.2% share.
IDC released their quarterly report on worldwide smartphone market share by operating system today, and the chart looks more or less as you'd expect: Android has kept ballooning (59% market share), while iOS maintained a respectable second place (23%), while Symbian (6.8%) and BlackBerry (6.4%) continued their downward spirals.
Industry research firm Gartner just released its latest data on mobile phone sales for the first quarter of 2012. There are some interesting points to be pulled out of this report that I wanted to address.
Research firm MMRI has tallied up local mobile sales for 2011 and figured that iPhone has claimed 30% of Japan's smartphone market with 7.3 million units, making it the most popular individual brand of the bunch. In the overall mobile landscape of Japan, iPhone claimed 17% share, which is second only to Fujitsu.
Though there's still some contention as to whether or not Android is in fact beating out iOS as the leading smartphone operating system in the U.S., Nielsen's latest research shows that Android is leading the way with a 48.5% share. Nielsen's figures also show smartphone adoption now rests at 50.4% of the overall mobile market, which is up from 47.8% in December.
NPD and comScore recently released quarterly research figures over the last few days which suggested that Android was beating out iPhone in the U.S., but some digging into the numbers are showing that might not be the case.
A fresh study by Consumer Intelligence Research Partners sows that Walmart sells 11% of all iPads in the U.S. By comparison, Best Buy sells 24%, Apple sells 26%, Amazon sells 8%, and AT&T and Verizon sell 1% each.
IDC has recently published projections reaching out to 2016, when they forecast iOS devices will snag 17.3% market share of all connected devices - that includes computers, media tablets, and smartphones.
Nielsen has wrapped up their latest market research data, and in the three months leading up to February, 43% of U.S. smartphone buyers got an iPhone. By comparison, 48% had bought an Android phone, and 5% picked up a BlackBerry.