Facebook asks users to allow tracking for a better ads experience
What you need to know
- Facebook has begun testing prompts for users to accept tracking for a better ads experience.
- The company is trying to work out which prompt will get the most users to accept tracking.
As reported by CNBC, Facebook is trying to beat Apple to the punch and encourage users of its iOS app to allow tracking in order to preserve its advertising business on the platform before Apple's new App Tracking Transparency rules go into place.
According to the report, Facebook will begin to show users a prompt explaining why users should allow tracking, making the argument that it will provide a more personalized advertising experience.
Users will choose whether to "Allow" or "Don't Allow" tracking on the prompt. If a user chooses to not allow tracking, Facebook will turn off tracking immediately.
Apple has informed developers that apps will need to begin asking for permission if they are tracking in the next beta release of iOS 14, and the company has updated its App Store Review Guidelines to reflect the new rules.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.