Zuckerberg told Facebook 'We need to inflict pain' on Apple
What you need to know
- A new report reveals Mark Zuckerberg told Facebook it needed to "inflict pain" on Apple.
- He reportedly made the comment after Cook piled on Facebook over controversial data collection practices that came to light in 2018.
A new report says that Mark Zuckerberg told Facebook employees "we need to inflict pain" on Apple in 2018.
From the WSJ:
The report comes in the context of a very public dispute between Apple and Facebook over recent changes to iOS 14 and user tracking, a move Facebook says could destroy its advertising business. As the report notes, the feud seems to have been some years in the making.
The report says that in 2017, Zuckerberg and Cook held a face to face meeting that "didn't go well". Zuckerberg complained about app-review delays, and thought that Cook was "abrasive". The kicker came in 2018 when Cook made public comments about the Cambridge Analytica fiasco in 2018:
The report said that Facebook's lawyers and communications executives "discussed how to drum up antitrust concerns about Apple through lobbying groups, regulators, or an antitrust lawsuit.
Facebook maintains that personalized ads and user privacy can coexist, stating as much in an email to businesses earlier this year. Facebook claims it has no choice but to show a new opt-in prompt that will warn users before they agree to be tracked across apps and devices using an IDFA number.
The report strongly echoes one from earlier this week stating that Epic Games' similar frustrations with Apple have been some three years in the making and that the company spent months planning its antitrust lawsuit against the company.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
Let’s see: both Facebook’s & Epic’s leaders have their shorts in a bunch about Apple. Keep up the good work, Apple!
"The report comes in the context of a very public dispute between Apple and Facebook over recent changes to iOS 14 and user tracking, a move Facebook says could destroy its advertising business. " Well Boo Hoo for Facebook. Is their advertising business some kind of protected, national treasure? Does ANYONE really like advertising? This is the problem with online ads. We have no control. Its easy to change TV channels when the commercials come on, and in fact, that is what I do. Now imagine TV shows where ads just randomly appear on the screen. Or float across the screen. While the show is on. I get it. Ads pay for the web site. But MANY web sites have WAY over-the-top ads. That you can't close. Multiple videos that are always running. It is all just annoying clutter. The fact that this guy is admitting that Facebook is all about advertising just proves the point. YOU are the product on Facebook. It exists solely to track you, so other people and companies can target you with ads. And people STILL wonder why I have no Facebook account. 🙄
Mark needs to be glad Steve isn't in the picture. Could you imagine that conversation?
Facebook is a cesspool of lying underhanded charlatans lead by the biggest PoS cry baby ********* of them all. Good on Apple for doing the right thing and it happens to cause Zuckerberg’s panties to bunch up around his tampon that’s just icing on the cake.