Apple acquires Embark, the push for transit in Maps continues
Continuing the recent shopping spree, Apple is now reported to have acquired another transit focused app, Embark. While the usual public statements apply, the transaction has reportedly been confirmed to former Wall Street Journal writer, Jessica Lessin:
We don’t know how much Apple paid for the several-person team it acquired very recently. But we heard from people knowledgeable about the deal that the company plans to directly integrate Embark’s technology into Apple Maps.
Apple is deeply committed to building out Maps, and a year after launch we're seeing a much improved product already. But, transit information is one of the next big hurdles, and this acquisition along with the earlier one of HopStop is sure to have a big impact on the future of Maps. What that future is, we'll have to wait and see.
While we're thinking transit apps; what's your current go to?
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