Apple pulls rival smartphone antenna performance videos from site

We did not see this one coming but Apple has pulled the antenna performance videos featuring rival smartphones, at least here in the USA. It appears the videos are still live to our friends north of the border on the Canadian version of Apple's site. In these videos you can see Apple display death grips on devices such as the Motorola Droid X, Blackberry Bold, HTC Droid Eris, etc...

Could this sudden removal of these videos mean that Apple wants to avoid more shots similar to how Motorola fired back just last week?

Sound off in the comments below!

[TechCrunch]

Jeremy

Community editor. Tech enthusiast. All-around geek.

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There are 43 comments. Add yours.

Edie says:

Although it was a good way to prove people wrong, it was a waste of time of Apple just to do that.

Joshua P says:

Apple is doing the right thing by not putting the blame on other people except themselves

Stephen says:

Border, borders, BORDER Patrol.
Boarder is someone like a skate boarder, wake boarder, surf boarder, etc.
Thanks for the prompt correction.

Raul L says:

@ Joshua P
I could not agree more. Those videos were hurting Apple way more than they were helping. Overall a very childish strategy.

Lalartu says:

Good thing they did. That horse died weeks ago and Apple just kept beating on it.

Chobbs11 says:

The videos, while they do prove a point, were a shady way to make a point. This, IMO, is a bruise the the apple I love. Let's move past this and focus on the things that really matter. Like the proximity issue.

Steve says:

Probably best to remove fake videos before you get sued, interesting strategy to just flat out lie like they did but hey it kept everyones attention on Apples shortcomings so it worked in the end right? oh...

Tom Stephens says:

Apple made its point and redirected attention as intended. It wasn't pretty, but the tactic worked well, as is generally conceded by every major marketing agency, and the story withered thereafter. Not sure what Jeremy means by 'sudden removal' other than trying to deliberately dramatize a situation. How do you remove webpages suddenly as opposed to gradually. Should the videos have slowly faded day by day? Or perhaps there should have been a tag line saying 'only five more days, only four more days, etc'? Or a PR to say the pages were being taken down?
BTW, isn't that linked Motorola ad from a month ago, not last week?

iVenom says:

Let's be happy and move on

BNV6 says:

It's funny how absolutely no one cares about the antenna issue. I still see long lines at Apple stores for the iPhone 4, and let's not forget international sales.

J1CA says:

@Venom.Happy and move on yes only if you know what's 2 come in the future NWO :........(?

fastlane says:

I doubt that Apple ever intended on leaving them up for very long anyway, and drawing negative attention a product.
I think they just wanted to make their point to those making a stink about it, but feel it's time to drop it for US customers who've had the phone long enough now realize it's a dead issue.

Greg Foster says:

I don't know why Apple took them down, it made good sense to bring to light that the entire industry suffers from this problem and not just Apple. The video clips clearly showed more than one popular smartphone suffering from the same issue.
Let's just play devils advocate and say that the iPhone 4 suffers a little bit more than others...still the same problem. Not to mention that this problem is only affecting a small amount of users and people are still lined up to buy iPhone's so....

ScanSpeak says:

In business you simply don't do what Apple did by spreading the blame. Apple lost major points with me.
Wont stop me from buying Apple products but now they are simply a piece of s@#t whiny company and the next time I have to choose between and apple or a pear I might choose the pear if all other specs are equal.
I think this sums it up for me.
http://www.collegehumor.com/video:1938961

tino72 says:

Well i have the droidx after returng my reception condom and iphone 4 over horrid reception and the antenna issue. I can't replicate the droid x RF issue at all. Just like a" small" number o iphone people had antenna issues a" small" number of droid x 's must of had the issue apple showed. Or apples video was crap. I even tried to hold my x in that stupid type grip that is nearly.the same as merely putting ur finger on one little spot to make signal go bye bye and nothing.

Richard Velez says:

You will pick a pear over an apple. I was a big pear (Windows) user until I was tired of the blue screen of death. Finally went to Apple, got a Mac Book Pro and never had another look back.
All these years that I've missed by not being a Apple user.
Apple did a great job showing how other smartphones have the same antenna problem. It was a bold move by Apple to prove to it's "Fanboy" customer and the world.
Since those videos were posted, antennagate is no more...
Thanks Apple

Apple=Lame says:

As a longtime Apple user (1992) I am very troubled by Apple's ploy and feel they are slipping into what Windows did, crappy QoS and removing themselves from their user-base. Witness the iTunes hacking and CC fraud, the new machines have horrible quality, in our all Mac office 1 out of 10 laptops had hd failures.
Lets hope that they are willing to be more concerned about their product then profits. Lets hope fanbiys wake-up and do the right thing, and tell Apple to straighten up.

JD says:

I think they got their point across and it was time to move on. I didn't mind that they posted the videos and think it was good to have people posting similar on youtube. Kinda shut a lot of people up, even my most annoying Fandroid friends dropped the issue for the most part. The real problem is even some of my big Apple fan friends bought into the media hype and were turned off not by the issue but by the reaction. Lets hope it was just a little blip and a lesson for Apple and we can move on. They still make the best phone out right now - those who know quality recognize that. Lets hope it stays that way and we see improvements next round. I have an EVO to test with at work and I am thankful my permanent phone is the iPhone 4.

LCW says:

Being the US, I'm sure there was threats of lawsuits... what else is new in this ridiculously litigious society... sad... very sad...

Yep says:

I love Apple and like sucking on Steve's penis.

Lollipopjones says:

So apple is "spreading the blame" by showing this is actually a "problem" that all cellphones have? I am sorry i don't know what rocks many of you idiots live under but the whole antenna issue is a common issue in the industry. The reason why cases are pushed is not to protect your device.... common sense tells you that adding a .5mm or less layer of cushion will not have enough protective value to absorb shock.
Cases are sold to mask the RF issues... the industry used to be more or less honest back in 2000 hence why for a long time companies like GTE used to issue free cases with their devices. All phones have a point of weakness and to say "Well Apple is throwing companies under the bus for their failures" is the height of ignorant consumerist fanboism that marks the ignorant dopes we make a lot of money off of and help companies like VzW pretty much make the 350 ETF an industry standard soon.
All of the devices have these issues and funnily enough their were old youtube vids of "antennagate" happening on different phones long before the release of the iPhone 4. What I find funny is the dedicated morons so enraptured to jump up and down for joy to see this and act like its some new issue. The psychological experiment that Apple has proven is the more successful you are the more and more petty minded losers will rise up to attack you.

jimbo says:

Ah yes, good to see the hivemind is back to force rose-colored glasses on anybody.
Remember, kids, Apple is always right.
First, it was not a problem. At all.
Then, it was only a problem if you held the phone in your hand. So hold different.
Then, even though it was not a problem, this non-problem was only causing just under 1 extra call in 100. Piddling.
Then, when AT&T's statistics of ~1.5 dropped calls per 100 show to anybody with knowledge of 7th grade algebra that translates to ~66% more dropped calls, it became a problem for everybody.
Then, the statistic that mattered was the 0.55% return rate. Never mind that most industry players return rates are more in line with HTC's return rate is 0.016%.
Then, this not-a-problem-at-all with touching the antenna became a "death grip" problem, and videos went up showing the "death grip" on other phones.
Then, when somebody had the gall to ask about the difference between grip and touch, as Jobs pointed out, at least Apple is not Korean.
Then, after a week of pointing the fingers at others, Apple takes it down, which is "doing the right thing." After all, if somebody pokes me in the eye without provocation, and then a week stops poking me, that person is a Good Person.
I need to lie down. The contradictions and mental contortions required to justify Apple's bratty schoolchild behavior are exhausting.

Genepsu says:

Who cares most people don't have a problem and the ones that do can get cases or return the phone. Why is there no big reports on the android app that was stealing peoples information. A good friend of mine had a credit card taken from it. Just amazing how something goes wrong with apple blog sites blow it up and people who most never even used the phone fuel the firer.

fastlane says:

@Gene:

Why is there no big reports on the android app that was stealing peoples information.

Because nobody gives a damn about third-rate, brand X imitation products.

OrionAntares#CB says:

@Gene
Because you're looking on the wrong site for the reports on Android only news? Here's some help: http://www.androidcentral.com/android-privacy-concern-lookout-response

ScanSpeak says:

#
Lollipopjones says:
August 1, 2010 at 11:46 am
So apple is “spreading the blame” by showing this is actually a “problem” that all cellphones have?
Cases are sold to mask the RF issues…
++++++++++++++++++++++++
Wrong Wrong Wrong
Rim's statement is actually to the point and accurate.
Read it and then read it again until you understand it.
"Apple's attempt to draw RIM into Apple's self-made debacle is unacceptable. Apple's claims about RIM products appear to be deliberate attempts to distort the public's understanding of an antenna design issue and to deflect attention from Apple's difficult situation. RIM is a global leader in antenna design and has been successfully designing industry-leading wireless data products with efficient and effective radio performance for over 20 years. During that time, RIM has avoided designs like the one Apple used in the iPhone 4 and instead has used innovative designs which reduce the risk for dropped calls, especially in areas of lower coverage. One thing is for certain, RIM's customers don't need to use a case for their BlackBerry smartphone to maintain proper connectivity. Apple clearly made certain design decisions and it should take responsibility for these decisions rather than trying to draw RIM and others into a situation that relates specifically to Apple."
- Mike Lazaridis and Jim Balsillie
I'm not saying the design flaw is a big issue because its not for me. Apple simply had to say "Hey, that's our antenna design on the iPhone, if its unacceptable to you then of course you can return the phone". Apple did not do that.
I simply don't like the way Apple initially dismissed the complaints and then mislead the public into saying all cell phones have the same problem. Apple's made a design decision and they should owe up to it.

ScanSpeak says:

"Apple's attempt to draw RIM into Apple's self-made debacle is unacceptable. Apple's claims about RIM products appear to be deliberate attempts to distort the public's understanding of an antenna design issue and to deflect attention from Apple's difficult situation. RIM is a global leader in antenna design and has been successfully designing industry-leading wireless data products with efficient and effective radio performance for over 20 years. During that time, RIM has avoided designs like the one Apple used in the iPhone 4 and instead has used innovative designs which reduce the risk for dropped calls, especially in areas of lower coverage. One thing is for certain, RIM's customers don't need to use a case for their BlackBerry smartphone to maintain proper connectivity. Apple clearly made certain design decisions and it should take responsibility for these decisions rather than trying to draw RIM and others into a situation that relates specifically to Apple."

Crazybrains4 says:

Well put, Gene... I would use an iphone4 without a case an hold it whatever way they told me before I would use any of the inferior Droid units... They don't hold a candle to iPhone... You want to see a true fanboy? Listen to somebody try like hell to sell you on a Droid over an iphone4! It's hysterical...

marketsqhero says:

Who cares?
Old news, nothing to see here...
Oh, and after all the negative feedback you still can't buy an iPhone4 for love nor money. Now let me see, I can walk in any store and pick up a Droid.
Guess that's all the facts you really need.
Anyone who thought this would bring Apple crumbling and they'd be giving iPhone4s away because nobody would buy them were sadly mistake...

Mr. Anonymous says:

I don't see what the problem is here. Apple has removed the videos from the U.S. site simply means that they want to move on. They've already made it clear that the antenna problem isn't unique to them. As users of cell phone devices long before the iPhone was a reality, we should already be aware of the antenna problems, especially in past cell phone devices, whether we discovered it unintentionally or by reading the warning labels that came with our devices. If you have the problem, no one is forcing you to hold on to the device, as all device manufacturers have a return/exchange policy.
People will usually find things to complain about. People complained the moment they discover the problem. People complained when Apple openly addressed the problem. People complained when Apple decided to give out free cases at the expense of $175 million. Humans are very finicky.

Mr. Anonymous says:

And humans will also complain even if the problem does not affect them directly.

icebike says:

It was never about some imaginary death grip.
It was always about Death Touch.
No other phone suffers from that.

P Rock says:

@icebike
My iPhone 4 does not death touch/grip/grapple etc. (strange right).
Overall, my signal quality is better than 3GS.

ScanSpeak says:

@P Rock
so whats your point?
not every phone was affected but some were
but thanks for chiming in

Blaque says:

Its amazing how many people still don't understand the difference between touching and antenna and shielding an antenna. None of the other phones out there have this problem because their antennas aren't external. You can't touch and detune or bridge the two antennas together on any other phone. I also find it funny that no one else has noticed or had these problems on any other phone up until Apple decides to make videos. That should tell you something. How could it be that for allllll these years no one noticed that you could supposedly just grab your phone the way they were doing in these videos and loose all signal?
I believe they took the videos down because they made a blooper on the Droid X video. Apple specifically pointed out an antenna at the bottom of the phone and held it closer to the bottom while they displayed the dropping signal. Its no coincidence that Motorola put out an ad pointing out that there is also an antenna at the TOP of the phone. Basically the gig was up and Apple was caught in a lie. Motorola has just been nice about calling them on it. However Apple obviously succeeded in smoke screening their way out of this one. You have plenty of folk thinking any phone they buy would drop a signal even though they've used other phones all along and have never seen the problem.

xianshell says:

Guess the inevitable C&D letters arrived.

marketsqhero says:

It amazes me how many people can't understand that Apple are innovating and although the design has some teething problems what they've done is revolutionary and WILL be copied by other smartphone manufacturers down the line.
Yes I can make my phone signal drop by doing the "death touch", however I can now receive signal in my house, something which I can't do on either a 3G, 3Gs or Blackberry on the same network.
That to me PROVES that the design works, for me I just have to compromise that if I'm not careful the signal may drop, but hey, I've got a brain and can remember not to do it unlike many people it seems.
For me the new design is a win all the way, and I'd rather have it this way than go back to an internal antenna with weaker reception.

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robertpetry says:

"death touch" is an extroardinary exaggeration. I do not have thi level of a problem at all.
This is totally overblown. And all Apple was saying is that most phones have antenna/hand placement issues. And they are right.

Shadow says:

If you wanna hear something funny, listen to somebody try to explain how awesome iOS4 is. And remember that every Android in existence had already been able to do all of it for over a year prior (as well as those with jailbroken iPhones).

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