Apple is partnering with Los Angeles-based Rubicon Project on a new program for its iAds division that will offer a way for companies to purchase space on Apple's mobile app advertising network through a more automated process, rather than dealing directly with Apple's sales team.

Rubicon says:

The selection brings Apple's array of mobile apps to Rubicon Project's industry-leading direct order automation platform, forming an open marketplace for the buying and selling of iAd inventory. This automated marketplace makes it easy for advertisers to buy audiences across Apple's mobile app inventory via Rubicon Project's global exchange.

Source: Rubicon Project