AT&T is streamlining its mobile calling plan options for new customers. The new program goes into effect on October 25, 2013, according to Engadget.
Existing customers can remain on their current plans and will be able to upgrade phones, activate new lines and more without affecting their rates. Now, however, new customers will only be able to choose one of AT&T's "Mobile Share" plans, all of which include unlimited talk and text, and various amounts of data starting at 300MB per month.
On their consumer blog, AT&T says, "In 95 percent of the new customer scenarios, Mobile Share offers the same or better price with additional value."