is reporting that BlackBerry maker RIM has finally settled on a name for their version of the App Store: App World.

See, it's not a place to buy applications, it's a planetary system where apps spawn and live SIM lives, and... argh. Who knows?

RIM is expected to spin it 'round their sun some time tonight. Given that BlackBerry's can only store applications on the tiny sliver of internal RAM left after the OS and filesystem have taken their share (estimated to be 50-100 megs as opposed to 7-15GB on the iPhone), it's likely to be a small, small App World after all.

To be fair (not that we want to remove our tongue from our cheek any time soon), RIM has to respond to the App Store, just like Google did with Android Market, Nokia is doing with the Ovi Store and Microsoft is doing with SkyMarket, and Palm will do with the Pre. Apple has again changed the game, and if the other players can't out-innovate, to keep up they must at least replicate.

So, anyone going trade in their iPhone Apps and run back to RIM come launch time?