EE sign up two million new UK 4G users in 2013 - twice their target
It would appear that the UK mobile consumer is loving 4G, according to the latest statement from EE. The network - first to introduce LTE to the UK - had a target of signing up one million subscribers in 2013, and it only took ten months to get to that goal. During the following four months a further one million folk joined EE, according to a recent press release.
This goes to prove two things - that faster data speeds are quite clearly very much sought after, and that consumers are willing to pay a little more for that privilege. With EE selling both the iPhone 5S and 5C it's likely that a very high percentage of the two million are rocking an iPhone.
Vodafone and O2 now offer LTE, although they have more limited coverage than EE. Three is also planning an LTE roll out shortly. I can't wait for 4G to be the norm.
Did you pick up a new iPhone from EE and was it a decision based on data speeds? Sound off in the comments.