Speaking of the ongoing ad-war between AT&T and Verizon, according to CNET:

A federal judge in Atlanta Wednesday declined to grant AT&T a temporary restraining order that would force Verizon to stop showing the ads.

So the "map for that" campaign can continue, even as AT&T counters on the marketing front with "side by side".

On the legal front, though certainly a set back, we're sure AT&T's lawyers want to get as much as they can out of this legal challenges will continue as well.