[Note: Official $50 Phone Different Store gift card says our readers can pick a better name than "Mobile Me". See below for details!]
If you hear the steady sound of thumping, as though something were continuously bumping, that's not the GPS industry going into cardiac arrest at the mere thought of the iPhone 3G's specs, that's tiPb's collective heads as we knock them against our glass screened, glossy facaded, aluminum cased displays in abject terror of what Apple may be choosing to rename our loved-to-hated old .Mac service:
Gotta be a typo, right? The name of the next funny character in an Austin Powers sequel (Brian)? An effort to steal the huge branding power Microsoft enjoyed with Windows ME (Dieter)?
Sadly, no. (And we thought Back-to-My-Mac was awkward...)
We, your loyal iPhone users, realize .Mac was fine for a label pre-.com bubble burst, and has desperately needed a fresh coat of paint ever since. We understand that you need to provide not only ActiveSync for business users, but similar email, contacts, and events "push"-style for consumers as well. We get that the service (perhaps) formerly-known as .Mac is an ideal launching pad for these features. And Jobs-knows that Windows users, your largest install base for iTunes, iPods, and iPhones, would be confused to the point of BSOD by something called .Mac.
But "Mobile Me". Seriously?
Sure, iSync is taken by local sync features, and Microsoft using ActiveSync for both local and Exchange services is confusing to say the least, but what about Apple Sync? Worked for Apple TV, didn't it? Okay, Gruber doesn't like iMobile, but I'd humbly suggest it kicks the sync out of the horribly precious "Mobile Me".
Please tell Steve that "Mobile Me" just isn't Zen enough. Tell him it's already something planned for the "Zune Social". Or Nokia's "Comes With Muzak". Whatever. Anything. Because let's face it, the line of better names than "Mobile Me" stretches around an Apple Flagship Store sized block a few times.
P.S. I bet the iPhone Blog readers could pick a better name (if not a couple hundred dozen better names). In fact, Dieter's so sure he'll pony up a $50 Phone Different Store gift card to the reader who picks the best alternative to "Mobile Me" (to be judged by the blog's staff).
Readers, have at it,
Apple, warmest namastes,