Rogers began carrying the iPhone in 2008 and iPad at launch in 2010. They proceeded to launch the iPhone 3G in July 2008, iPhone 3GS in June 2009, iPhone 4 in July 2010, iPhone 4s in October 2011, iPhone 5 in September 2012, and iPhone 5s in September 2013. Rogers operates on the 700 MHz, 1700 Mhz, and 2600 MHz bands for LTE. For 3G HSPA+, Rogers operates on 850 MHz and 1900 MHz bands. As of the first quarter of 2014, Rogers had over 8 million post-paid wireless subscribers signed on and over 1.3 million prepaid total.
Rogers is the biggest Canadian wireless service provider. Rogers also owns Fido, which acts as their prepaid brand. In addition to the usual spread of wireline and internet services, Rogers also owns several media brands, such as Sportsnet. Alongside Bell, Rogers also has a partial stake in Maple Leaf Sports & Entertainment, which owns many Canadian sports teams. Rogers was founded in 1967 and was one of the first cable operators in Canada. AT&T owned 34% of Rogers until 2004. Their current CEO is Guy Lawrence, the former CEO of Vodafone UK.