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I had the chance to talk to Microsoft's Loke Uei about Windows Phone 7 Series at GDC last week and he was cagey and super-secret about the version running on his pre-production unit promising more would be revealed at MIX 10 this week in Las Vegas. Well our very own editor-in-chief, Dieter Bohn, at the show to seek it out and will be covering the keynote live at 9am PT, 12pm ET over at WMExperts.com.

What might be interesting to TiPb readers is the approach Microsoft is taking -- it looks to be one of the first truly different post-iPhone smartphone concepts that's not really app-centric but rather aggregation centric. They haven't sold me on the UI yet, but the flow between "experiences" looks stellar, as does the logical way in which information is grouped and made available. It's going after consumers, which is the heart of the iPhone market.

Will Apple have to up their game for iPhone 4.0 in face of what the competition is (finally!) bringing to market in 2010?