T-Mobile offering year of free data to Sprint, AT&T, and Verizon converts


T-Mobile is going after the customers of its three biggest rivals once again today, offering a free year of unlimited LTE data on their service if a T-Mobile Simple Choice customer gets a Sprint, Verizon Wireless or AT&T customer to switch to the "Un-carrier".

In a press release today, T-Mobile said:

"Starting next week, whenever a T-Mobile Simple Choice customer throws a lifeline to a Sprint (or AT&T or Verizon) customer and brings them to the Un-carrier, both receive unlimited LTE data for a full year on T-Mobile's blazing-fast LTE network, at no additional charge. T-Mobile Simple Choice customers who already have unlimited LTE data receive a $10 credit each month for twelve months."

While the offer extends to the top three U.S. carriers, T-Mobile seems to be going after Sprint customers the most. Earlier this week, Sprint announced it was ditching its "Framily" plans in favor of offering 20 GB of data per month to a family of four. However, T-Mobile points out there is no option for unlimited LTE data with Sprint's plan.

Mike Sievert, Chief Marketing Officer for T-Mobile, states:

"When we saw how Sprint's dissing its own customers and dropping unlimited LTE plans for families, we knew we had an opportunity to help these people out. Only a 'carrier' would be arrogant enough to make an offer limited only to new prospects, while forgetting their existing customers. The Un-carrier way is to give the best offers to your loyal customers – and that's what we're doing again today."

What do you think of this latest move by T-Mobile to take customers away from Sprint, Verizon and AT&T?


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John Callaham

News Writer for Mobile Nations, along with being a Space: 1999 fan

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Reader comments

T-Mobile offering year of free data to Sprint, AT&T, and Verizon converts


I love it! I hope eventually verizon is pressured into offering a better plan soon. I doubt they ever will but I can dream. Until that happens I will stick with my unlimited data with Verizon and keep upgrading at full retail price. Sadly this is cheaper than going to the newer "share everything " plans

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This could be huge. I've been on T-Mobile for a while now and am planning on bringing my wife over from AT&T. I hope I can work this deal in for a family account I was going to set up for us.

If T-mobile had better reception every where I go I would have been switch. Reception is the only thing keeping me on AT&T.

So true! There are short comings for all the major carriers but T-Mobile is by far the absolute worst in terms of coverage/reception.

I agree, if the service was better, this would be an easy decision. But, in my opinion and experience, I feel like Sprint is worse than T-Mo. When I had them, I would lose signal at one intersection in Richmond, and other random places throughout the city. Maybe we'll switch in 2015 or 16 when their upgrades are done.

I almost bit this bullet, but I think I'm going to wait and see what happens with the other carriers.

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I test drove T-Mobile's network in Indianapolis, and overall it wasn't too bad. My major beef with T-Mobile versus Verizon -- my current carrier -- is the lack of coverage (obvious) and the inability to get reliable a data signal indoors. I'm not far from an exterior wall at my work (including windows), but the T-Mobile signal was all but non existent while Verizon worked without issue.

When my contract is up in January, I'll likely roll with Verizon's new $60/month plan with unlimited talk/text with 2GB of data (I'm fortunate to get a discount via my employer, so it'll be closer to $50/month). While I'd prefer to have 4GB at my disposal, I've learned to dial back some of my more heavy data consumption practices to save money.

If I'm lucky, Verizon will have sweetened the pot sometime in the next five months!

T-mobile should focus more on its services instead of such moves. What's the point of having more subscribers if you even can't satisfy current ones?